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MBA, Business Administration, Marketing

Curriculum Details

Specific Requirements (2012-13 catalog)

The MBA program consists of two segments. The first segment is the MBA Core consisting of 24 - 36 credits depending upon course waivers. The second segment of the MBA program consists of 12 credits of electives or a designated emphasis area.

Program Requirements (36-48 credits)

Core Requirements (24-36 credits, depending upon waivers):

 

ACCU 602 Financial Reporting and Analysis 3 BUSU 610 Data Analysis for Decision Making 3 BUSU 620 Economic Analysis for Managers 3 BUSU 630 Business Process Analysis and Innovation 3 BUSU 650 Corporate Responsibility: Ethics and Sustainability 3 FINU 607 Finance Management 3 HRCU 645 Human Resource Systems 3 MKTU 605 Marketing Management 3 OLCU 613 Seminar in Organizational Dynamics 3 OLCU 615 Organization Development and Change 3 OLCU 632 Leadership and Innovation 3 BUSU 640 Business Strategy and Competitive Advantage Capstone 3

 

Prior to enrolling in the MBA (BUSU 640) capstone course, all core classes must be satisfactorily completed; one core class may be taken concurrent.

Marketing Emphasis (12 credits)

 

MKTU 624 Seminar in Marketing Research 3 MKTU 630 Seminar in New Product Development 3 MKTU 635 Seminar in Advertising and Promotion 3 MKTU 640 Seminar in International Marketing 3

 

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