COMU 101 Public Speaking I
An introduction to the fundamentals and elements of public speaking, organization, and performance. 3 credits.
COMU 110 Interpersonal Communications
Interpersonal Communications is an introduction course to the principles, process and practice of dyadic communication. A major aspect of the course is the development of interpersonal communication competencies: listening, perceiving, language development and usage, nonverbal communication, empathy, self-disclosure, feedback, personality reading and responding, managing pleasant and unpleasant emotions, taking part in intercultural interactions, creating positive communication climates, speaking within teams and groups, and methods of conflict resolution. 3 credits.
COMU 160 Principles of Advertising
A study of the integrated marketing communications model, recognizing the importance of coordinating all of the promotional mix elements to develop an effective communications program. 3 credits.
COMU 210 Theories of Persuasion
An introduction to the methods of persuasion from Aristotelian rhetoric to contemporary tactics and techniques found in advertising, political and product campaigns, and salesmanship. 3 credits.
COMU 215 Communicating About Business
An overview of the communications business as a "business" and the terms and concepts necessary to understand and communicate about a client's business. Students will be introduced to basic business principles and the terminology used to describe business practices. In addition, students will gain an understanding of the communication and business skills required in the operation of a communication business such as a public relations or advertising firm or a department responsible for these functions within a corporation. 3 credits.
COMU 270 Internet Communications
An overview of the ways in which electronic communications channels and tools have transformed the practice of public relations. Study and practice in using and evaluating programs of communication using electronic tools. Emphasis will be on the effective use of these tools in managing relationships of key target audiences in support of organizational goals and objectives. 3 credits.
COMU 301 Advanced Public Speaking
Designed to provide a more in-depth study of classical and contemporary principles of rhetoric and rhetorical criticism, this course provides concentrated work in speech structure, delivery, and criticism. 3 credits.
COMU 305 Desktop Publishing
An introduction to desktop publishing, using Adobe PageMaker software and the use of computers for layout, design, and publication of a variety of public relations-oriented materials. 3 credits.
COMU 312 Group Dynamics and Leadership
This course is designed to provide the student with the skills necessary to participate effectively in problem solving groups. Instruction includes theory and technique. Competencies in group communication are developed through in-class exercises, case studies. 3 credits.
COMU 315 Intercultural Communications
This course explores the similarities and differences in the communications process from the perspectives of a variety of cultures. Special emphasis is given to the historical development of a culture in terms of its particular world view and the reciprocal impact of that world view on intercultural communications in such contemporary contexts as the establishment of global economies, second language education and world wide media expansion. Students will experience practical application of theory and learn methods and techniques for more effective communication across cultures. 3 credits.
COMU 329 Experimental Topics in Communications
An examination of selected topics in communications relevant to evolving areas of importance to the field. Syllabi must be approved by the Division Chair and announced to the Curriculum and Academic Committee prior to being offered. May be repeated for credit provided the course content is different. 3 credits.
COMU 370 Principles of Public Relations
Examination of the social, psychological, economic, and political foundations of public relations; and the integration of the behavioral sciences, management, and communication theories into a profession. 3 credits.
COMU 371 Writing for Public Relations
A comprehensive introduction to the various forms of public relations writing such as news and feature releases. Beginning with basic writing and organizational principles, the course introduces the student to persuasive writing designed to meet specific communication objectives. 3 credits.
COMU 410 Organizational Communication
Instruction includes a mix of theory and practice of interpersonal communication in organizational settings. Major research theories are experienced through analysis of case studies and guided role play of typical situations in organizations. 3 credits.
COMU 499 Independent Study
Prerequisite: Instructor's approval and approval of petition. Directed reading and/or research designed to meet specific need of superior upper-division students. 1-3 credits.