Business faculty member helps set the standards, and the education needed, for enterprise engagement

August 27, 2018
Sharon Floyd

Assistant Dean Sharon Floyd is also an assistant professor in Brandman University's School of Business and Professional Studies.

The International Organization for Standardization (ISO) standards drive big organizations. 

Don’t know what ISO standards are all about? Sharon Floyd, Ed.D., does. In addition to being an associate dean in the School of Business and an assistant professor specializing in human resources courses, Floyd serves as an international technical expert for ISO standards in human resources.

“So, in restaurants, when you see those signs for workers that tell them to clean their hands before leaving the restroom, those standards are driven by ISO,” said Floyd. Large organizations, in particular, want to be ISO-certified to show that their policies and procedures align with standards.

Being ISO-certified ensures “best practices” are established at the highest level.

ICEE Business-Academic Task Force

Floyd’s work on standards recently expanded with the announcement of her appointment to a formal Business-Academic Task Force created by the International Center for Enterprise Engagement (ICEE). Its goals, according to fellow task force member Ronald McKinley, Ph.D., are to both educate business management about the specific standards around enterprise engagement and to establish a formal field that prepares business management for the skills they need to run successful organizations. McKinley is the co-found of ICEE and chief standards officer for the Healthcare Management Institute at the University of Texas Medical Branch.

Floyd is delighted to be included on the task force with colleagues she said “live, breathe and sleep ISO standards. They invited me because I’ve had a passion for engagement for many years.”

That includes her dissertation, “Identification of employee engagement practices viewed as critical to retention: A cross-generational comparison,” written as part of Brandman’s Doctor of Education in Organizational Leadership program.

CEO-led standard

Enterprise engagement is more than employee engagement, she explained. “It looks at every area of the organization, top to bottom, that is involved in engagement.” That includes the processes that are used to engage with the community and vendors. Enterprise engagement looks the way an organization communicates, how it recruits and onboards new employees, and how people are rewarded and recognized. “Enterprise engagement is CEO-led. It’s your top guy or gal who leads this,” she said.

It doesn’t stop there. “It’s also about what measures you use to show you do these things well. It’s looking holistically to engage the enterprise,” said Floyd.

Before coming to Brandman, Floyd’s human resources and organizational development skills were used in the aerospace/defense industry – an industry where ISO certification is required to qualify for government contracts. 

“I usually went in when there was a challenge,” said Floyd. She mostly worked with teams to put together programs that would help them work together and resolve conflicts.

 Now she uses that expertise to shape courses at Brandman and to help lead academic institutions everywhere toward greater consideration of enterprise engagement.

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