Spanish-language video series gives students a tool for communicating with their families
Brandman University’s new series of videos highlighting the experiences of students whose first language was Spanish hit YouTube just in time for Hispanic Heritage Month. The videos can also be seen on brandman.edu.
The Spanish-language videos highlight the experiences of graduates from the Visalia and Palm Desert campuses. The videos address the various ways of financing an education and are designed to help potential students explain to Spanish-speaking family members how they’ll be able to achieve their dreams, said Roger Lee, executive vice chancellor and chief marketing officer for the university.
Victoria Lim, former vice chancellor of communications, and Lindsay Racen, director of new initiative development, coordinated the videos, which were produced by JP Marketing in Fresno. In proposing the video series, they wanted to use Brandman staff and students to show what sets Brandman apart from other universities also seeking to reach the growing Latino student population. The videos emphasize the support the university provides all students.
“We’re always looking to improve on the services we provide, and we listen to our students,” Lee said. “It’s the kind of outreach that makes Brandman a Hispanic-serving institution (as defined by the U.S. Department of Education).”
Alumni and Brandman staff members from the Visalia and Palm Desert campuses are featured in the videos, along with parents, family members and co-workers. They speak to the pride all of them have in seeing college degrees awarded.
“When I was a boy, I just thought about what my dad, my uncles, my aunts did and how they worked in construction and I thought I was going to do something similar, something like that,” Roberto Rodriguez Jr. says in the video. “However, Brandman University opened my eyes to many, many more things in life that I can desire, and I am so happy that I finished all of my schooling here.”
The recent liberal studies graduate plans on becoming a teacher.
“We gave assistance, but he studied, worked very hard and persisted,” Sonia Guiterrez Mendoza says in the video. Mendoza is the campus director for the Visalia and Hanford campuses.
Palm Desert One Stop specialist Linda Farias talks about how she explains the specifics of applying for financial aid, starting with completing the FAFSA form. She also talks to students about her own experience coming from a Latino family and overcoming barriers created by a lack of information.
Other Brandman alumni featured in the videos are Maribel Zamora, Gladys Medina and Gustavo Montane.
Although the videos are in Spanish, subtitles are available in either English or Spanish. While Brandman courses are taught in English, the university values diversity and nurtures respect for the contributions of all cultures as part of its mission to provide all students with a dynamic education based on excellence, flexibility and relevance for evolving careers.
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