BBA, Business Administration

Bachelor of Business Administration

The program prepares students for professional opportunities and advancement in a dynamic, global business environment through innovative and career-relevant curriculum. Available fully online or on-campus with integrated online components, the Bachelor of Business Administration is designed for those who want a high quality education with built-in flexibility as they work on gaining a competitive advantage in the marketplace.

The Brandman University BBA meets the demands of both students and employers while integrating the latest academic research on current issues in business. It is particularly useful for those who would like to move up in their company or prepare for entry level to middle management opportunities. Students will develop business fundamentals while focusing on their customized area of specialization. Emphasis areas include:

Program Learning Outcomes

  • Communication: Demonstrate effective oral and written communication skills in organizational and professional settings.
  • Ethics: Identify and evaluate ethical issues and formulate a defensible resolution in business environments.
  • Global: Apply cultural differences, diversity issues, and business functions and processes, in domestic and global settings.
  • Technology: Apply technology to support decision making in businesses; leadership.
  • Business Functions/Processes: Interpret and implement business functions and processes.

Admission Requirements

Students must have completed 12 or more transferable baccalaureate level credits or the equivalent for admission to Brandman University.

Prospective students must submit the following:

  1. Completed application package. Applications are available online.
  2. Official transcripts from ALL colleges and universities attended. Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.
  3. For those applying under an active military agreement with Brandman University, admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts. If additional coursework from other institutions is submitted prior to admission this coursework will also be included in determining admissibility and transferability for course credit.

Graduation Requirements–Bachelor Degrees

  • A minimum of 120 credits.
  • 36 credits earned in upper- division coursework.
  • Minimum of 32 credits completed in residence at Brandman; 18 of which must be upper-division credits, 12 of which must be completed in students major.
  • A 2.0 grade point average on a 4.0 scale at Brandman and transfer work.
  • A 2.0 grade point average in all major and minor coursework. Programs may have additional grade requirements.
  • Resolution of all “I” grades.
  • LBSU 300 Liberal Arts Core Foundations- (Cannot be used as an elective in a major, minor, or certificate program)
  • LBSU 302 Information Fluency and Academic Integrity (Cannot be used as an elective in a major, minor, or certificate program)

 

Lower-Division Core Requirements

ACCU 201 Principles of Accounting I 3
ACCU 202 Principles of Accounting II 3
CSCU 200 Introduction to Computers and Data Processing 3
ECNU 201 Principles of Macroeconomics 3
ECNU 202 Principles of Microeconomics 3
MATU 203 Introduction to Statistics 3
Total Credits 18

 

Upper-Division Core Requirements

ACCU 360 Financial Statement Analysis 3
COMU 410 Organizational Communication 3
FINU 305 Business Finance 3
MGTU 301 Principles of Management 3
MGTU 310 Legal Environment of Business 3
MGTU 400 Global Environment of Business 3
MGTU 315 Operations Management 3
MKTU 301 Principles of Marketing 3
OLCU 350 Leadership and Professional Ethics 3
OLCU 425 Leadership in Diverse and Multicultural Organizations 3
MGTU 410 Strategic Management (Core Capstone Course) 3
Total Credits 33

Prior to enrolling in the capstone course (MGTU 410), all courses in the BBA core must be completed; one core course may be taken concurrently. Formulating and implementing strategies using content from all core classes is emphasized

 

BBA students have the opportunity to select an individualized set of electives from the courses listed below in the following emphases: Accounting, Entrepreneurship, Finance, Human Resources, Management Organizational Communication, Organizational Leadership, Marketing, and Information Systems Management.

Accounting Emphasis

ACCU 301 Intermediate Accounting I 3
ACCU 302 Intermediate Accounting II 3
ACCU 325 Cost Analysis and Budgeting 3
ACCU 401 Advanced Accounting 3
ACCU 439 Accounting Information Systems 3
ACCU 452 Income Taxation 3
ACCU 460 Auditing 3
Total Credits 21

 

Entrepreneurship Emphasis

ENTU 401 Introduction to Entrepreneurship 3
ENTU 410 Financing the Small Business 3
ENTU 420 Entrepreneurship Action Learning Project 3
MKTU 310 Marketing Research 3
MKTU 320 Consumer Behavior 3
MKTU 430 New Product Development 3
Select from one of the following courses:
OLCU 300 Organizational Behavior 3
HRCU 445 Human Resource Studies 3
Total Credits 21

 

Finance Emphasis

FINU 417 Intermediate Financial Management 3
FINU 421 Investments 3
FINU 430 Financial Institutions 3
Select four courses from the following:
ACCU 301 Intermediate Accounting I 3
ACCU 302 Intermediate Accounting II 3
ACCU 401 Advanced Accounting 3
ACCU 439 Accounting Information Systems 3
ACCU 452 Income Taxation 3
ACCU 460 Auditing 3
ENTU 410 Financing the Small Business 3
FINU 410 International Finance 3
FINU 494 Selected Topics in Finance 3
Total Credits 21

 

General Business Emphasis

Complete 21 credits of upper-division coursework in a minimum of three of the six functional areas of Accounting, Finance, Human Resources, Organizational Leadership, Marketing, and Information Systems Management.  
Total Credits 21

 

Human Resources Emphasis

HRCU 350 Compensation and Benefits 3
HRCU 352 Labor Relations 3
HRCU 406 Legal Studies in Human Resources 3
HRCU 415 Becoming an HR Strategist 3
HRCU 430 Conflict Resolution 3
HRCU 445 Human Resource Studies (Management) 3
Select one course from the following:
HRCU 351 Workforce Planning and Employment 3
HRCU 353 Performance Improvement 3
HRCU 425 Social and Technological Change 3
OLCU 414 Team Building 3
Total Credits 21

 

Marketing Emphasis

MKTU 310 Marketing Research 3
MKTU 320 Consumer Behavior 3
MKTU 410 International Marketing 3
MKTU 420 Marketing Strategy 3
MKTU 430 New Product Development 3
MKTU 440 Advertising and Promotion Strategy 3
Select one course from Communication, Entrepreneurship, or Organizational Leadership. 3
Total Credits 21

 

Information Systems Management Emphasis

CSCU 205 Introduction to Programming for Business Majors 3
CSCU 251 Introduction to Computing Systems Organization 3
CSCU 270 Information Systems Security 3
CSCU 315 Organizational Information Systems 3
CSCU 383 Introduction to Project Management 3
Select two courses from the following:
CSCU 353 Data Communications and Computer Networks 3
CSCU 408 Database Management 3
CSCU 410 Structured Systems Analysis and Design 3
CSCU 415 Systems Quality Assurance and Testing 3
CSCU 453 Network Implementation 3
Total Credits 21

 

Organizational Communications Emphasis

COMU 210 Theories of Persuasion 3
COMU 301 Advanced Public Speaking 3
COMU 370 Principles of Public Relations 3
COMU 230 Media in Everyday Life 3
Select three courses from Communication, Organizational Leadership, and/or Marketing. 9
Total Credits 21

 

Organizational Leadership Emphasis

OLCU 300 Organizational Behavior 3
OLCU 303 Organizational Development and Change 3
OLCU 325 Leadership Skills Development Lab 3
OLCU 400 Theory and Practice of Leadership 3
OLCU 414 Team Building 3
Select two courses from Accounting, Communication, Entrepreneurship, Finance, Human Resources, Marketing, and/or Information Systems Management 6
Total Credits 21

 

Supply Chain Systems Emphasis

MGTU 320 Strategies Across the Supply Chain 3
MGTU 321 Project Management and Supply Chain Leadership 3
HRCU 352 Labor Relations 3
OLCU 300 Organizational Behavior 3
CSCU 315 Organizational Information Systems 3
Select two courses from Communication, Entrepreneurship, Human Resources, and/or Organizational Leadership 6
Total Credits 21
Brandman Online University
Online campus
Available nationwide and through our campus locations
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