BBA, Business Administration, Marketing
The Bachelor's in Business Administration prepares you for career opportunities and advancement in a dynamic, global business environment through an innovative and career-relevant curriculum. Accomplished faculty with strong academic credentials and real-world industry experience prepare you to:
- communicate effectively in professional settings.
- evaluate ethical issues in business environments and develop intelligent solutions.
- understand cultural differences and diversity in for-profit global settings.
- use technology to support business decision-making.
- utilize business competencies in the classroom and in the office.
The program gives you opportunities to customize the curriculum through electives or one of the following emphasis areas:
- Accounting
- Entrepreneurship
- Finance
- General Business
- Human Resources
- Information Systems Management
- Marketing
- Organizational Communication
- Organizational Leadership
- Supply Chain Systems
Who is this program for?
Available fully online or on-ground with integrated online components, this program is designed for those who want a high quality education with built-in flexibility as they work on gaining a competitive advantage in their careers. This program is particularly useful for those who would like to advance in their company, be prepared for lower or middle management opportunities and develop relevant skills for an ever-changing business environment.
What can you do with a degree in business administration?
The Brandman University BBA was designed to meet the demands of both students and employers while integrating the latest academic research on current issues in business. Students will develop business fundamentals while focusing on their given area of specialization. Graduates of the program will be prepared for careers in financial management, computer and information systems management, accounting and auditing, business operations, human resources or marketing.
Admission to the program may be achieved by completing the following requirements:
- Have at least 12 transferrable baccalaureate-level credits (or the equivalent) from an accredited college or university.
- Have a minimum 2.0 cumulative GPA in all prior college-level coursework.
How to Apply:
- Complete and submit an Application for Undergraduate Admission.
- Provide official transcripts from all colleges and universities attended.
Only credit from regionally accredited institutions will be accepted for transfers. International applicants or domestic applicants with transcripts from international institutions must also submit foreign transcripts.
PLEASE DO NOT FAX TRANSCRIPTS OR TEST SCORES.
Please mail all official transcripts to the following address:
Brandman University Office of Admission
16355 Laguna Canyon Road
Irvine, CA 92618
With the exception of transcripts or test scores, you may also fax additional required documents directly to the Office of Admission at (866) 659-1143 or e-mail the documents as attachments to apply@brandman.edu.
Graduation Requirements (2012-2013 Catalog)
- A minimum of 120 credits.
- 36 credits earned in upper-division coursework.
- Minimum of 32 credits completed in residence at Brandman; 18 of which must be upper -division credits, 12 of which must be completed in students major.
- A 2.0 grade point average on a 4.0 scale at Brandman and transfer work.
- A 2.0 grade point average in all major and minor coursework. Programs may have additional grade requirements.
- Resolution of all "Cl" and "l" grades.
- LBSU 300 Liberal Arts Core Foundations- (Cannot be used as an elective in a major, minor, or certificate program)
- LBSU 302 Information Fluency and Academic Integrity (Cannot be used as an elective in a major, minor, or certificate program)
General Education Requirements
Complete general education requirements
Major Requirements (72 Credits):
Lower-Division Core Requirements (18 credits)
| ACCU 201 | Principles of Accounting I | 3 |
| ACCU 202 | Principles of Accounting II | 3 |
| CSCU 200 | Introduction to Computers and Data Processing | 3 |
| ECNU 201 | Principles of Macroeconomics | 3 |
| ECNU 202 | Principles of Microeconomics | 3 |
| MATU 203 | Introduction to Statistics | 3 |
Upper-Division Core Requirements (33 credits)
| ACCU 360 | Financial Statement Analysis | 3 |
| COMU 410 | Organizational Communication | 3 |
| FINU 305 | Business Finance | 3 |
| MGTU 301 | Principles of Management | 3 |
| MGTU 310 | Legal Environment of Business | 3 |
| MGTU 315 | Operations Management | 3 |
| MGTU 400 | Global Environment of Business | 3 |
| MGTU 410 | Strategic Management (Core Capstone Course) | 3 |
| MKTU 301 | Principles of Marketing | 3 |
| OLCU 350 | Leadership and Professional Ethics | 3 |
| OLCU 425 | Leadership in Diverse and Multicultural Organizations | 3 |
Prior to enrolling in the capstone course (MGTU 410), all courses in the BBA core must be completed; one core course may be taken concurrently. Formulating and implementing strategies using content from all core classes is emphasized.
Marketing Emphasis (21 credits)
| MKTU 310 | Marketing Reseach | 3 |
| MKTU 320 | Consumer Behavior | 3 |
| MKTU 410 | International Marketing | 3 |
| MKTU 420 | Marketing Strategy | 3 |
| MKTU 430 | New Product Development | 3 |
| MKTU 440 | Advertising and Promotion Strategy | 3 |
| Select one course from Communication, Entrepreneurship, or Organizational Leadership. | 3 | |
All students earning a Bachelor of Business Administration degree regardless of admission date will be granted a Brandman University degree.
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