Video is an excellent way to clearly and succinctly explain a topic, allowing the viewer to learn by both hearing and viewing content. In order to have the most impact and ensure the entire video is watched, it should be between three and five minutes long.
Remember, if a picture is worth a 1,000 words, then a video is worth...well...1,000 pictures! With this in mind, video is a great time to show more than tell, so keeping the scripts concise will ensure the best possible product.
If you aren't sure you can explain your topic in under five minutes, we recommend you go back and select Interactive Media so your content can be put in a self-paced format. With this option, you will also have the option to integrate knowledge check questions, which will improve the learning retention of your viewers.
Here are few examples of how video has been used in the past: