BA in Communications and Media

This degree program provides an interdisciplinary foundation for students seeking careers related to social media, public relations, journalism, digital marketing, product and project management, media relations and communication strategy.

Program Overview

The Bachelor of Arts in Communications and Media is designed to provide the expertise, skills and adaptability necessary to succeed in professional communications specializations. Graduates will be equipped with the skills required for communications positions in a variety of fields.

Students will:

  • Create compelling stories that engage stakeholders across a variety of media platforms.
  • Apply communication and social media strategies that are responsive to a culturally diverse global audience.
  • Explore the basic elements of multimedia tools, communication formats and techniques.
  • Interpret and explain information and data in meaningful ways to create strategic media campaigns.
  • Design communications and media technology solutions to address community and global issues.

CAMPUS LOCATIONS NEAREST

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Next Session

Jan 08, 2018

Estimated Cost

Ways to Learn

Hybrid

(on-campus/online)

Online

Available Campuses

Antelope Valley Campus
39115 Trade Center Drive, Suite 203, Palmdale, CA 93551
Fairfield Campus
4820 Business Center Drive, Suite 100, Fairfield, CA 94534
Hanford Campus
325 Mall Drive, Hanford, CA 93230
Lacey Campus
1445 Galaxy Drive NE, Suite 201, Lacey, WA 98516
Lemoore NAS Campus
Bldg. 824, Suite 101, Hancock Circle, NAS Lemoore, CA 93246
Modesto Campus
5222 Pirrone Court, Salida, CA 95368
Menifee Campus
28237 La Piedra Rd, Bldg. 3000, Menifee, CA 92584
Monterey Campus
99 Pacific Street, Suite 375-B, Monterey, CA 93940
Fully Online
Working adults prefer the flexible format that allows them study any time of day.
Palm Desert Campus
75-105 Merle Dr, Suite 800, Bldg. B, Palm Desert, CA 92211
Riverside Campus
3550 Vine Street, Suite 200, Riverside, CA 92507
Roseville Campus
400 Sunrise Avenue, Suite 200, Roseville, CA 95661
Santa Maria Campus
1300 E. Cypress Street, Building A-1, Santa Maria, CA 93454
Travis AFB Campus
530 Hickam Avenue, Bldg 249, Suite 10, Travis AFB, CA 94535
Visalia Campus
649 South County Center Drive, Visalia, CA 93277
Walnut Creek Campus
2950 Buskirk Avenue, Suite 200, Walnut Creek, CA 94597
Yuba City Campus
3301 East Onstott Road, Yuba City, CA 95991

Admission Requirements

Applicants for this program must complete the formal application process with all required documents, which include:

  • 12 or more transferable baccalaureate level credits or the equivalent
  • Completed application
  • Official transcripts from ALL colleges and universities attended
  • A minimum 2.0 cumulative GPA
Transcripts

Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

active military?

Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts.

Short Transferable Credits?

Brandman’s School of Extended Education offers a 4 course program allowing you to earn up to the 12 credits needed for admission. Check out the Brandman Track to learn more.

Program Curriculum

  • COMU 300  Communications and Media: Challenges and Opportunities

     3

    COMU 301  Advanced Public Speaking

     3

    COMU 330  History of Communication and Technological Revolutions

     3

    COMU 360  Methods and Techniques of Persuasion

     3

    COMU 365  Multimedia Journalism

     3

    COMU 370  Principles of Public Relations

     3

    COMU 375  Media Ethics

     3

    COMU 420  Strategic Social Media

     3

    ENGU 348  Writing and Producing for New Media in the 21st Century

     3

    MKTU 301  Principles of Marketing

     3

    PSYU 355  Media Psychology

     3

    SSCU 303  Social Scientific Perspectives on Media and Culture

     3

    SSCU 380  Data Analytics

     3

    COMU 485  Communications and Media Capstone

     3

    Major Core Requirements Subtotal  42
  • Select six credits from the following: 1

     6

    ARTU 363

    Modern Art

    COMU 315

    Intercultural Communication

    COMU 410
    Organizational Communication

     

    COMU 499
    Independent Study

     

    or LBSU 492

    Experiential Learning

    HUMU 250
    Humanities in the Digital Culture

     

    HUMU 345
    Art, Media Technology, and Culture

     

    MGTU 310
    Legal Environment of Business

     

    OLCU 414
    Team Building

     

    OLCU 425
    Leadership in Diverse and Multicultural Organizations

     

    PSYU 306
    Critical Thinking

     

    PSYU 336
    Social Psychology

     

    SOCU 415
    Sociology of Organizations and Institutions

     

    Communications and Media Electives Subtotal

    6

    Total Credits

    48

    1

    At least three credits must be upper division.

  • COMU 300 Communications and Media: Challenges and Opportunities

    3

    COMU 365 Multimedia Journalism

    3

    COMU 370 Principles of Public Relations

    3

    COMU 420 Strategic Social Media

    3

    PSYU 355 Media Psychology

    3

    SSCU 380 Data Analytics

    3

    Total Credits

    18

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