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Master of Geographic Information Systems and Data Analytics, Marketing Analytics

Focus on how to leverage geographic information systems (GIS) and data analytics to make better-informed decisions in a wide range of business and organizational applications.

Masters of GIS and Data Analytics Program Overview

Online Master’s in GIS Overview

ESRI silver horizontal

Earn your GIS degree with industry leading Esri tools and technologies. Be career-ready and reskill in data analytics, location intelligence, leadership, ethics and communication — prior experience with data analysis or GIS software is not required for this GIS degree program. Our master’s in GIS and data analytics uniquely bridges the School of Arts and Sciences with the School of Business and Professional Studies. Pursue emerging opportunities in private, government and nonprofit sectors. Narrow in on your interests with a concentration in marketing analytics, emergency management or community and economic development.

As a GIS degree student, you will:

  • Build essential leadership and technical skills for GIS project management
  • Gain hands-on experience in data visualization and analysis
  • Utilize basic programming and data automation techniques
  • Learn how to make impactful decisions and solve real-world problems using GIS tools and concepts

  • Apply spatial thinking within interdisciplinary settings to aid in effective decision making

  • Interpret data to draw conclusions about patterns and trends

  • Evaluate privacy and ethical issues for data collection, use and applications

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Next Session

Fall II (Oct 26, 2020)

Estimated Tuition

Ways to Learn

Online

Available Campuses

Online Campus
Online doesn't mean on your own. Meet the team assisting you from now until you graduate.

Imagine Your Future In Marketing Analytics Concentration

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    Data source: Economic Modeling, LLC (Emsi) / www.economicmodeling.com

    The pathway information provided through this website are based in part on U.S. Bureau of Labor Statistics data that is licensed by Brandman University from Emsi. While Brandman University believes this data to be reliable as a whole, some of the data is based on estimates made by Emsi, when actual data is not available. Those estimates and the corresponding data may not be accurate.

    1. Change in employment projections 2019 - 2029

    2. Based on BLS Occupational Employment Statistics and updated quarterly

    3. Brandman University does not guarantee a job to graduates upon completion of any program

     

    Admission Requirements

    Applicants for this Master program must complete the formal application process with all required documents, which include:

    • Completed application
    • GPA: Meet 1 of these 4 GPA options for admission
    • Official transcripts from all regionally accredited institutions where baccalaureate and/or post-baccalaureate coursework was completed or attempted
    Transcripts

    Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

    Graduate Level Exams

    Most of Brandman’s Master Degree programs do not require a graduate level exam; however, there are a few that do. For detailed information about which Brandman programs have graduate exam and minimum test score requirements, please reference the Brandman University Catalog.

    HAVE QUESTIONS ABOUT THE MASTER DEGREE REQUIREMENTS?Request more information>

    Master of GIS and Data Analytics Program Curriculum

    • Select 18-24 credits of the following, depending upon waivers:

      18-24

      GIS 505
        GIS Research Methods

       

      GIS 603
        Spatial Database Design

       

      BUSU 610
        Data Analysis for Decision Making

       

      GIS 621
        GIS Communication

       

      GIS 655
        GIS Project Planning and Leadership

       

      GIS 663
        Programming for GIS

       

      BUSU 670
        Data Foundations

       

      BUSU 671
        Data Visualization and Presentation

       

         

       

      Core Requirements Subtotal  
      Concentration Courses

      18-24

      Students will select one concentration from the options below  
      Concentration Subtotal

      6

         
       Capstone Courses  
      BUSU 672
        Project Planning and Data Modeling

      3

      BUSU 673
        Project Implementation and Analysis

      3

       Capstone Subtotal 6 

      Total Credits

      30-36

    • MKTU 605  Marketing Management

      3

       And Select one of the following course:
      MKTU 624  Seminar in Marketing Research

      3

      MKTU 630  Seminar in New Product Development

      3

      MKTU 635  Seminar in Advertising & Promotion

      3

      MKTU 640  Seminar in International Marketing

      3

      Total Credits

      6

    • GIS 633   GIS for Emergency Preparedness and Planning

      3

      GIS 634   GIS for Emergency Response and Recovery

      3

           

      Total Credits

      6

    • GIS 637   Economic Development

      3

      GIS 638   GIS and Community Economic Development

      3

           

      Total Credits

      6

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