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Master of Geographic Information Systems and Data Analytics, Marketing Analytics

Focus on how to leverage geographic information systems (GIS) and data analytics to make better-informed decisions in a wide range of business and organizational applications.

Masters of GIS and Data Analytics Program Overview

ESRI silver horizontal

Marketing Analytics

This concentration in GIS and data analytics master program dives into the core principles of marketing management. Students will learn how to utilize Esri Geospatial software’s data visualization tools to better recognize market supply and demand within business, market research, advertising and new product development.

Brandman’s Masters of GIS and Data Analytics will:

  • Synthesize big data into marketing pertinent information
  • Understand market challenges and how to create strategic solutions
  • Grasp how to utilize data management to generate internal and external sustainability implementation plans


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Please contact an Enrollment Coach for more information at 800.746.0082


Next Session

Summer I (May 04, 2020)

Estimated Tuition

Ways to Learn


Available Campuses

Online Campus
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Admission Requirements

Applicants for the GIS and data analytics masters program must complete the formal application process with all required documents, which include:

  • Completed application
  • GPA: Meet 1 of these 4 GPA options for admission
  • Official transcripts from all regionally accredited institutions where baccalaureate and/or post-baccalaureate coursework was completed or attempted

Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

Graduate Level Exams

Most of Brandman’s Master Degree programs do not require a graduate level exam; however, there are a few that do. For detailed information about which Brandman programs have graduate exam and minimum test score requirements, please reference the Brandman University Catalog.

Have questions about the GIS and data analytics masters program requirements?Request more information>

Program Curriculum

  • Select 18-24 credits of the following, depending upon waivers:


    GIS 505
      GIS Research Methods


    GIS 603
      Spatial Database Design


    BUSU 610
      Data Analysis for Decision Making


    GIS 621
      GIS Communication


    GIS 655
      GIS Project Planning and Leadership


    GIS 663
      Programming for GIS


    BUSU 670
      Data Foundations


    BUSU 671
      Data Visualization and Presentation




    Core Requirements Subtotal  
    Concentration Courses


    Students will select one concentration from the options below  
    Concentration Subtotal


     Capstone Courses  
    BUSU 672
      Project Planning and Data Modeling


    BUSU 673
      Project Implementation and Analysis


     Capstone Subtotal 6 

    Total Credits


  • MKTU 605  Marketing Management


     And Select one of the following course:
    MKTU 624  Seminar in Marketing Research


    MKTU 630  Seminar in New Product Development


    MKTU 635  Seminar in Advertising & Promotion


    MKTU 640  Seminar in International Marketing


    Total Credits


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