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Master of Geographic Information Systems and Data Analytics, Marketing Analytics

Focus on how to leverage geographic information systems (GIS) and data analytics to make better-informed decisions in a wide range of business and organizational applications.

Masters of GIS and Data Analytics Program Overview

ESRI silver horizontal

Marketing Analytics

This concentration in GIS and data analytics master program dives into the core principles of marketing management. Students will learn how to utilize Esri Geospatial software’s data visualization tools to better recognize market supply and demand within business, market research, advertising and new product development.

Brandman’s Masters of GIS and Data Analytics will:

  • Synthesize big data into marketing pertinent information
  • Understand market challenges and how to create strategic solutions
  • Grasp how to utilize data management to generate internal and external sustainability implementation plans


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Next Session

Summer I (May 3, 2021)

Estimated Tuition

Ways to Learn


Available Campuses

Online Campus
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Imagine Your Future In Marketing Analytics Concentration

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    1. Change in employment projections 2019 - 2029

    2. Based on BLS Occupational Employment Statistics and updated quarterly

    3. Brandman University does not guarantee a job to graduates upon completion of any program


    Admission Requirements

    Applicants for this Master program must complete the formal application process with all required documents, which include:

    • Completed application
    • GPA: Meet 1 of these 4 GPA options for admission
    • Official transcripts from all regionally accredited institutions where baccalaureate and/or post-baccalaureate coursework was completed or attempted

    Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

    Graduate Level Exams

    Most of Brandman’s Master Degree programs do not require a graduate level exam; however, there are a few that do. For detailed information about which Brandman programs have graduate exam and minimum test score requirements, please reference the Brandman University Catalog.


    Master of GIS and Data Analytics Program Curriculum

    • Select 18-24 credits of the following, depending upon waivers:


      GIS 505
        GIS Research Methods


      GIS 603
        Spatial Database Design


      BUSU 610
        Data Analysis for Decision Making


      GIS 621
        GIS Communication


      GIS 655
        GIS Project Planning and Leadership


      GIS 663
        Programming for GIS


      BUSU 670
        Data Foundations


      BUSU 671
        Data Visualization and Presentation




      Core Requirements Subtotal  
      Concentration Courses


      Students will select one concentration from the options below  
      Concentration Subtotal


       Capstone Courses  
      BUSU 672
        Project Planning and Data Modeling


      BUSU 673
        Project Implementation and Analysis


       Capstone Subtotal 6 

      Total Credits


    • MKTU 605  Marketing Management


       And Select one of the following course:
      MKTU 624  Seminar in Marketing Research


      MKTU 630  Seminar in New Product Development


      MKTU 635  Seminar in Advertising & Promotion


      MKTU 640  Seminar in International Marketing


      Total Credits


    Meet Our Faculty

    I was surrounded by peers who went to school 10-15 years prior. I feel that my Brandman education catapulted me above my peers. After all, I was learning about current technologies and how to work in a global economy.
    Tami F. | BS, Computer Information Systems,
    My desire to go back to school was personal. Both my mom and dad graduated from high school, and I’m the first in my family to go on for my college education. I want to be a positive role model for my children. I can do all three – work, family and school; I didn’t have to choose.
    Brandy C. | MBA Program,

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