| Select 18-24 credits of the following, depending upon waivers: |
18-24 |
|
|
GIS 505
|
GIS Research Methods |
|
|
GIS 603
|
Spatial Database Design |
|
|
BUSU 610
|
Data Analysis for Decision Making |
|
|
GIS 621
|
GIS Communication |
|
|
GIS 655
|
GIS Project Planning and Leadership |
|
|
GIS 663
|
Programming for GIS |
|
|
BUSU 670
|
Data Foundations |
|
|
BUSU 671
|
Data Visualization and Presentation |
|
|
|
||
| Core Requirements Subtotal | ||
| Concentration Courses |
18-24 |
|
| Students will select one concentration from the options below | ||
| Concentration Subtotal |
6 |
|
| Capstone Courses | ||
|
BUSU 672
|
Project Planning and Data Modeling |
3 |
|
BUSU 673
|
Project Implementation and Analysis |
3 |
| Capstone Subtotal | 6 | |
| Total Credits |
30-36 |
|
Master of Geographic Information Systems and Data Analytics, Marketing Analytics
Focus on how to leverage geographic information systems (GIS) and data analytics to make better-informed decisions in a wide range of business and organizational applications.
Masters of GIS and Data Analytics Program Overview
Marketing Analytics
This concentration in GIS and data analytics master program dives into the core principles of marketing management. Students will learn how to utilize Esri Geospatial software’s data visualization tools to better recognize market supply and demand within business, market research, advertising and new product development.
Brandman’s Masters of GIS and Data Analytics will:
- Synthesize big data into marketing pertinent information
- Understand market challenges and how to create strategic solutions
- Grasp how to utilize data management to generate internal and external sustainability implementation plans
CAMPUS LOCATIONS NEAREST
There are no campuses near this location.
Please contact an Enrollment Coach for more information at
800.746.0082
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Next Session
Summer I (May 3, 2021)
Estimated Tuition
$670/Credit
Help me estimate my costWays to Learn
Online
Ways to Get Started
Imagine Your Future In Marketing Analytics Concentration
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Data source: Economic Modeling, LLC (Emsi) / www.economicmodeling.com
The pathway information provided through this website are based in part on U.S. Bureau of Labor Statistics data that is licensed by Brandman University from Emsi. While Brandman University believes this data to be reliable as a whole, some of the data is based on estimates made by Emsi, when actual data is not available. Those estimates and the corresponding data may not be accurate.
1. Change in employment projections 2019 - 2029
2. Based on BLS Occupational Employment Statistics and updated quarterly
3. Brandman University does not guarantee a job to graduates upon completion of any program
Admission Requirements
Applicants for this Master program must complete the formal application process with all required documents, which include:
- Completed application
- GPA: Meet 1 of these 4 GPA options for admission
- Official transcripts from all regionally accredited institutions where baccalaureate and/or post-baccalaureate coursework was completed or attempted
Transcripts
Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.
Graduate Level Exams
Most of Brandman’s Master Degree programs do not require a graduate level exam; however, there are a few that do. For detailed information about which Brandman programs have graduate exam and minimum test score requirements, please reference the Brandman University Catalog.
Master of GIS and Data Analytics Program Curriculum
-
-
MKTU 605 Marketing Management 3
And Select one of the following course: MKTU 624 Seminar in Marketing Research 3
MKTU 630 Seminar in New Product Development 3
MKTU 635 Seminar in Advertising & Promotion 3
MKTU 640 Seminar in International Marketing 3
Total Credits
6
