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Master of Geographic Information Systems and Data Analytics, Marketing Analytics

Focus on how to leverage geographic information systems (GIS) and data analytics to make better-informed decisions in a wide range of business and organizational applications.

Masters of GIS and Data Analytics Program Overview

ESRI silver horizontal

Marketing Analytics

This concentration in GIS and data analytics master program dives into the core principles of marketing management. Students will learn how to utilize Esri Geospatial software’s data visualization tools to better recognize market supply and demand within business, market research, advertising and new product development.

Brandman’s Masters of GIS and Data Analytics will:

  • Synthesize big data into marketing pertinent information
  • Understand market challenges and how to create strategic solutions
  • Grasp how to utilize data management to generate internal and external sustainability implementation plans

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Next Session

Fall II (Oct 26, 2020)

Estimated Tuition

Ways to Learn

Online

Available Campuses

Online Campus
Online doesn't mean on your own. Meet the team assisting you from now until you graduate.

Imagine Your Future In Marketing Analytics Concentration

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    Data source: Economic Modeling, LLC (Emsi) / www.economicmodeling.com

    The pathway information provided through this website are based in part on U.S. Bureau of Labor Statistics data that is licensed by Brandman University from Emsi. While Brandman University believes this data to be reliable as a whole, some of the data is based on estimates made by Emsi, when actual data is not available. Those estimates and the corresponding data may not be accurate.

    1. Change in employment projections 2019 - 2029

    2. Based on BLS Occupational Employment Statistics and updated quarterly

    3. Brandman University does not guarantee a job to graduates upon completion of any program

     

    Admission Requirements

    Applicants for this Master program must complete the formal application process with all required documents, which include:

    • Completed application
    • GPA: Meet 1 of these 4 GPA options for admission
    • Official transcripts from all regionally accredited institutions where baccalaureate and/or post-baccalaureate coursework was completed or attempted
    Transcripts

    Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

    Graduate Level Exams

    Most of Brandman’s Master Degree programs do not require a graduate level exam; however, there are a few that do. For detailed information about which Brandman programs have graduate exam and minimum test score requirements, please reference the Brandman University Catalog.

    HAVE QUESTIONS ABOUT THE MASTER DEGREE REQUIREMENTS?Request more information>

    Master of GIS and Data Analytics Program Curriculum

    • Select 18-24 credits of the following, depending upon waivers:

      18-24

      GIS 505
        GIS Research Methods

       

      GIS 603
        Spatial Database Design

       

      BUSU 610
        Data Analysis for Decision Making

       

      GIS 621
        GIS Communication

       

      GIS 655
        GIS Project Planning and Leadership

       

      GIS 663
        Programming for GIS

       

      BUSU 670
        Data Foundations

       

      BUSU 671
        Data Visualization and Presentation

       

         

       

      Core Requirements Subtotal  
      Concentration Courses

      18-24

      Students will select one concentration from the options below  
      Concentration Subtotal

      6

         
       Capstone Courses  
      BUSU 672
        Project Planning and Data Modeling

      3

      BUSU 673
        Project Implementation and Analysis

      3

       Capstone Subtotal 6 

      Total Credits

      30-36

    • MKTU 605  Marketing Management

      3

       And Select one of the following course:
      MKTU 624  Seminar in Marketing Research

      3

      MKTU 630  Seminar in New Product Development

      3

      MKTU 635  Seminar in Advertising & Promotion

      3

      MKTU 640  Seminar in International Marketing

      3

      Total Credits

      6

    Meet Our Faculty

    Brandman goes to great lengths to make sure we have excellent professors. I have been a Brandman student for my bachelor’s and master’s degrees because of the dedicated educators. I couldn’t be happier with my experience here.
    Jamie K. | MA, Organizational Leadership,
    I was surrounded by peers who went to school 10-15 years prior. I feel that my Brandman education catapulted me above my peers. After all, I was learning about current technologies and how to work in a global economy.
    Tami F. | BS, Computer Information Systems,
    My desire to go back to school was personal. Both my mom and dad graduated from high school, and I’m the first in my family to go on for my college education. I want to be a positive role model for my children. I can do all three – work, family and school; I didn’t have to choose.
    Brandy C. | MBA Program,

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