BBA in General Business

This degree program offers students a comprehensive overview of all the components of business operations. The core curriculum introduces students to the principles of accounting, organizational leadership, marketing and information systems management.

Program Overview

The Bachelor of Business Administration, General Business allows students to customize their education plan around a variety of topics, making this one of the most flexible Bachelor of Business Administration programs. The curriculum offers a comprehensive overview of all the components of business operations. 

  • The core curriculum introduces the principles of accounting, organizational leadership, marketing and information systems management.
  • The skills and knowledge of a general business graduate becomes highly marketable because it can be applied to virtually any industry. 
  • Graduates begin their careers as accountants, auditors, budget analysts, financial analysts and examiners, fundraising professionals and financial advisors.


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Please contact an Enrollment Coach for more information at 800.746.0082


Next Session

Mar 05, 2018

Estimated Cost

Ways to Learn




Available Campuses

Antelope Valley Campus
39115 Trade Center Drive, Suite 203, Palmdale, CA 93551
Fairfield Campus
4820 Business Center Drive, Suite 100, Fairfield, CA 94534
Hanford Campus
325 Mall Drive, Hanford, CA 93230
Irvine Campus
16355 Laguna Canyon Road, 1st Floor, Irvine, CA 92618
Lacey Campus
1445 Galaxy Drive NE, Suite 201, Lacey, WA 98516
Modesto Campus
5222 Pirrone Court, Salida, CA 95368
Menifee Campus
28237 La Piedra Rd, Bldg. 3000, Menifee, CA 92584
Monterey Campus
99 Pacific Street, Suite 375-B, Monterey, CA 93940
Fully Online
Working adults prefer the flexible format that allows them study any time of day.
Ontario Campus
3990 Concours Street, Suite 100, Ontario, CA 91764
Palm Desert Campus
75-105 Merle Dr, Suite 800, Bldg. B, Palm Desert, CA 92211
Riverside Campus
3550 Vine Street, Suite 200, Riverside, CA 92507
Roseville Campus
400 Sunrise Avenue, Suite 200, Roseville, CA 95661
San Diego Campus
7460 Mission Valley Road, San Diego, CA 92108
Santa Maria Campus
1300 E. Cypress Street, Building A-1, Santa Maria, CA 93454
Travis AFB Campus
530 Hickam Avenue, Bldg 249, Suite 10, Travis AFB, CA 94535
Visalia Campus
649 South County Center Drive, Visalia, CA 93277
Victorville Campus
13911 Park Avenue, Suite 100, Victorville, CA 92392
Walnut Creek Campus
2950 Buskirk Avenue, Suite 200, Walnut Creek, CA 94597
Yuba City Campus
3301 East Onstott Road, Yuba City, CA 95991

Admission Requirements

Applicants for this program must complete the formal application process with all required documents, which include:

  • 12 or more transferable baccalaureate level credits or the equivalent
  • Completed application
  • Official transcripts from ALL colleges and universities attended
  • A minimum 2.0 cumulative GPA

Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

active military?

Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts.

Short Transferable Credits?

Brandman’s School of Extended Education offers a 4 course program allowing you to earn up to the 12 credits needed for admission. Check out the Brandman Track to learn more.

Program Curriculum

  • Lower-Division Core Requirements


    ACCU 201 Principles of Accounting I


    ACCU 202 Principles of Accounting II


    CSCU 200 Introduction to Computers and Data Processing


    ECNU 201 Principles of Macroeconomics


    ECNU 202 Principles of Microeconomics


    MATU 203 Introduction to Statistics


    Lower-Division Core Requirements Subtotal


    Upper-Division Core Requirements


    ACCU 360 Financial Statement Analysis


    COMU 410 Organizational Communication


    FINU 305 Business Finance


    MGTU 301 Principles of Management


    MGTU 310 Legal Environment of Business


    MGTU 400 Global Environment of Business


    MGTU 315 Operations Management


    MKTU 301 Principles of Marketing


    OLCU 350 Leadership and Professional Ethics


    OLCU 425 Leadership in Diverse and Multicultural Organizations


    MGTU 410 Strategic Management *


    Upper-Division Core Requirements


    BBA Electives or BBA Emphases


    Select one of the following:


    BBA students have the opportunity to select an individualized set of electives from the following areas of study: Accounting, Entrepreneurship, Finance, Human Resources, Management Communication, Organizational Leadership, Marketing, and Information Systems Management.


    Alternatively, BBA students may specialize in one of the designated emphasis areas


    BBA Electives or BBA Emphases Subtotal


    Total Credits


  • Complete 21 credits of upper-division coursework in a minimum of three of the six functional areas of Accounting, Finance, Human Resources, Organizational Leadership, Marketing, and Computer Science.


    Total Credits


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