BBA in Marketing

This competency-based degree program delves into all facets of integrated marketing communications, including traditional and modern advertising techniques, public relations, direct marketing, and sales promotion.

Program Overview

The MyPath Bachelor of Business Administration with an emphasis in Marketing prepares you to contribute to your company by delivering quality, innovative and targeted brand messaging to consumers and stakeholders. It is a self-paced program. Upon graduation, you will be equipped with the skills you need to execute comprehensive marketing campaigns. 

As a MyPath student, you will:

  • Master principles of brand equity, value creation and delivery, strategic communications and how to apply ethical reasoning.
  • Use your work experience to help you earn your degree.
  • Earn your degree while fully employed and maintain your personal life.
  • Complete all your coursework online, anytime, anywhere.
  • Work at your own pace, completing courses at the speed that works for you.

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Estimated Cost

$3200/6 months access

Ways to Learn

Online (Self-Paced)

(self-paced)

Available Campuses

Self-Paced (MyPath)
Working adults prefer the flexible format that allows them study any time of day.
If I put more time in it I can get it done faster.  The best part is that you find out what you do know and what you need to know.
Venita C. | Brandman MyPath BBA, Information Systems Management,
The courses are designed to allow me to apply the knowledge immediately. The assignments often support initiatives I am working on within my job such as public speaking and written communication, which allows me to demonstrate my career development improvements.
Current Student | Brandman MyPath, 2016
I actually got to be part of a team to write the policies and procedures at my work. I don't think I would have been able to be a part of that team if I hadn't finished the English curriculum and that was all because I started here at Brandman.
Real World Experience With Immediate Value | Brandman MyPath BBA, 2016
Being a college graduate has been on my ‘bucket’ list for over 20 years. Finishing college will be a huge feeling of accomplishment.
Current Student | Brandman MyPath, 2016
The flexibility is 100% my favorite thing. There are no deadlines. It means that if something does get in the way I don't get stressed about that.
Colin G. | Brandman MyPath BBA, Management and Organizational Leadership,
Seeing 3 friends/co-workers graduate from Brandman last May with their MBA's got me thinking. All 3 are married with young children and have jobs at least as demanding as mine. I am single with grown children. What was my excuse?
Current Student | Brandman MyPath, 2016
The greatest value to me is the flexibility of the program because I travel frequently. It allows me to complete my degree while working in a challenging career that does not have predictable schedules or demands.
Current Student | Brandman MyPath, 2016
On several occasions, the conversations turn to where ‘we’ went to school… I secretly cringe waiting for them to ask what my degree is in. I feel this is the one place where I lack credibility in my job... and where having a degree will make a difference.
Current Student | Brandman MyPath, 2016
The faculty is always available and responsive; they work within my schedule when making appointments even if that means after 5:00 PM or on the weekends. They are extremely supportive, knowledgeable, and encouraging.
Current Student | Brandman MyPath, 2016
From the very start of my inquiry I have been impressed by the overwhelming support I receive from the entire team. The MyPath team is organized in such a way that all of my needs are met and exceed my expectation.
Current Student | Brandman MyPath, 2016
I love that I am in control of the pace of my program yet the material is challenging and comprehensive.
Current Student | Brandman MyPath, 2016
When comparing the CBE experience to my previous traditional college experience, the CBE program is so much more fitting in allowing me to maintain a full time job and complete my degree.
Current Student | Brandman MyPath, 2016
So far, my main interaction has been with Tutorial Faculty. Having been out of school for a very long time and never having written anything of much significance at the college level, I was very intimidated by my first written final assessment. Being able to send her my work and receive feedback made me feel much more confident about the work I was producing and eventually submitted for grading.
Current Student | Brandman MyPath, 2016
Pace is up to me, which is the way I need it. There are times when I am super motivated and can sit for 3-4 hours doing school work and times when I start, get 15 minutes in, can't concentrate and have to walk away. I know that completing my degree from a timing standpoint is completely up to me.
Current Student | Brandman MyPath, 2016
In some of the early competencies (Strategies, Marketing, etc.) I sailed through a lot of the coursework because it was material that I already use in my workplace.
Current Student | Brandman MyPath, 2016

Admission Requirements

Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:

0 - 11 TRANSFERABLE CREDITS

  • High school diploma or GED equivalent
  • Official high school transcript indicating the date of graduation
  • High school cumulative GPA of 2.0
  • Pass an admissions exam in English and Math (watch the Guide to McCann's College Success)
    • Successful completion of a transferable course to ENGU-103 or ENGU-104 (grade of C or higher) waives admissions test in English
    • Successful completion of a transferable course to MATU-103 or higher (grade of C or higher) waives admissions test in Math

12 OR MORE TRANSFERABLE CREDITS

  • Provide official transcripts from ALL colleges and universities attended.
  • No admission exam or high school transcript are required.
Transcripts

Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

Short Transferable Credits?

Brandman’s School of Extended Education offers a 4 course program allowing you to earn up to the 12 credits needed for admission. Check out the Brandman Track to learn more.

Program Curriculum

  • Subdomain: Communications

    COMC 410 Interpersonal Communications

    Understand the skills required to interact effectively with others.

    COMC 101 Oral Communications

    Deliver a well-organized oral presentation using delivery techniques and supporting materials appropriate for the audience.

    ENGC 103 Written Communications, Level A

    Identify and apply key components of effective writing skills and APA.

    ENGC 104 Written Communications, Level B

    Compose written arguments that are coherent, grammatically correct, and rhetorically aware.

    Subdomain: Humanities

    PHLC 110 Creative and Critical Thinking

    Develop a creative solution to a historical, social, ethnic, economic, technological, and/or geographic problem.

    HUMC 110 Disciplinary Relationships

    Analyze relationships between disciplines such as history, literature, religion, philosophy, and the fine arts.

    HUMC 115 Human Experience

    Analyze the ways in which the human experience is influenced by historical, social, ethnic, economic, technological, and/or geographic contexts.

    Subdomain: Information Literacy

    LBSC 320 Information Literacy, Level A

    Evaluate and cite various information resources to understand ethical research practices.

    LBSC 321 Information Literacy, Level B

    Apply academic research practices to complete an academic research project.

    Subdomain: Natural Sciences

    NSCC 115 Methods and Applications

    Apply the principles, concepts, and methods of the natural sciences.

    NSCC 111 Principles and Concepts, Level A

    Understand the Scientific Method as a process and master the fundamental principles, concepts, and methods of biology.

    NSCC 112 Principles and Concepts, Level B

    Master the fundamental principles, concepts, and methods of chemistry and environmental science.

    Subdomain: Quantitative Reasoning

    MATC 203 Quantitative Fluency, Level B

    Apply the concepts of statistical reasoning, data analysis, modeling, and interpretation.

    MATC 103 Quantitative Literacy, Level A

    Explain accurate calculations and symbolic operations to interpret social and economic trends.

    Subdomain: Social Sciences

    SOSC 110 Behavior and Cognition

    Evaluate individual, organizational, and social behavior.

    SOSC 115 Social Systems

    Using a social systems perspective, investigate global problems and develop possible solutions.

  • Subdomain: Accounting, Economics and Finance

    ACCC 215 Accounting Cycle & Transaction Analysis

    Demonstrate an understanding of the accounting cycle and the analysis of accounting transactions.

    ACCC 230 Accounting for Long-Term Investing Financing Decisions

    Demonstrate how to account for long-term investment and financing decisions.

    ACCC 240 Accounting for Managerial Decisions

    Demonstrate knowledge and application of managerial accounting tools and techniques used in making decisions.

    ACCC 225 Accounting for Working Capital

    Demonstrate an understanding of working capital management decisions and issues involving short-term credit and the management and accounting for cash, accounts receivable, and inventory.

    ACCC 235 Financial Planning and Control

    Demonstrate knowledge and application of the 3 key steps of financial planning (1) forecasting the firm's short-term and long-term financial needs; (2) developing budgets to meet those needs; and (3) establishing financial controls to see if the company is achieving its goals.

    ACCC 220 Financial Reporting

    Demonstrate an understanding of financial reports and their use by decision-makers.

    ACCC 360 Financial Statement Analysis

    Analyze the financial performance of a business using financial statement analysis.

    ACCC 210 Fundamentals of Accounting

    Demonstrate an understanding of the fundamentals of accounting.

    FINC 305 Fundamentals of Finance

    Demonstrate an understanding of the fundamentals of finance.

    ECNC 201 Fundamentals of Macroeconomics

    Demonstrate an understanding of the structure of economies and the impact of policies on their performance.

    ECNC 202 Fundamentals of Microeconomics Level A

    Understand the basic principles and concepts of supply and demand and consumer behavior.

    ECNC 205 Fundamentals of Microeconomics Level B

    Explain firm producer, behavior, market structures and the different forms of competition.

    MGTC 400 Global Economics

    Understand the fundamentals and significance of international trade theories and systems.

    BUSC 305 Managerial Economics

    Apply macroeconomic and microeconomic theories in making economic business decisions in forecasting.

    Subdomain: Business Law and Ethics

    MGTC 315 Consumer Protection

    Demonstrate an understanding of a business's legal and ethical responsibilities for warranties, product liability, and consumer protection.

    MGTC 310 Contracting and Negotiation

    Demonstrate an understanding of whether a contractual relationship exists and satisfies legal requirements.

    OLCC 350 Ethics Social Responsibility

    Describe the importance of ethical principles and social responsibility to business decisions.

    MGTC 305 Legal Environment

    Demonstrate an understanding of the U.S. legal system and the legal environment of business.

    MGTC 330 Risk Management

    Identify and describe the different types of risk and the techniques used by businesses to control risk.

    Subdomain: Business Strategy

    MGTC 415 Competitive Advantage

    Demonstrate knowledge of competitive advantage and strategic positioning.

    BUSC 300 Implementing and Monitoring Business Plan

    Demonstrate the ability to prepare a business plan and evaluate organizational performance.

    MGTC 420 Strategic Development

    Demonstrate an understanding of the appropriate tools and options for developing business strategies.

    MGTC 410 Strategic Fundamentals and Environment

    Demonstrate an understanding of the business environment and the fundamentals of strategy.

    Subdomain: Information Technology

    CSCC 200 Fundamentals of Information Technology

    Develop an understanding of information technology fundamentals

    Subdomain: Management and Leadership

    MGTC 301 Fundamentals of Management

    Demonstrate an understanding of management theory and practice.

    OLCC 430 Human Resources

    Develop an understanding of human resource management best practices (e.g., identifying talent and motivating, developing, and directing people as they work).

    OLCC 425 Leadership in Diverse and Multicultural Organizations

    Demonstrate an understanding of leadership in the context of diverse and multicultural organizations.

    MGTC 405 Organizational Change

    Demonstrate an understanding and application of effective change strategies to enhance business performance.

    OLCC 355 Organizational Dynamics

    Demonstrate an understanding of the impact organizational dynamics has on performance.

    Subdomain: Marketing

    MKTC 305 Fundamentals of Consumer Behavior

    Demonstrate an understanding of consumer behavior fundamentals e.g., demographics and purchasing behavior) and promotional practices.

    MKTC 301 Fundamentals of Marketing

    Develop an understanding of marketing fundamentals.

    Subdomain: Supply Chain/Operations Management (Logistics)

    MGTC 325 Fundamentals of Supply Chain

    Develop an understanding of supply chain fundamentals including project management.

    MGTC 335 Negotiating and Managing Supplier Relationships

    Develop an understanding of how to negotiate and manage supplier relationships.

    MGTC 320 Operations Management

    Develop an understanding of the role of operations management in business.

  • The Brandman University Marketing Emphasis requirements are comprised of 7 Subdomains and 14 Competencies.

    Subdomain: Ethical Issues Affecting the Marketplace

    MKTC 415 Marketing Ethics

    Understand and apply marketing ethics.

    Subdomain: Marketing Communications

    MKTC 450 Advertising, Public Relations, Direct Marketing, and Sales Promotion

    Develop an understanding of advertising, public relations, direct marketing, and sales promotion.

    MKTC 460 Interactive Marketing and Customer Relationship Management

    Develop and apply interactive marketing strategies using the internet and social media for customer relationship management.

    MKTC 445 Integrated Marketing Communications and Promotions

    Understand the fundamentals of integrated marketing communications and promotions.

    Subdomain: Strategic Marketing

    MKTC 425 Marketing Planning

    Develop an understanding of strategic marketing and prepare a marketing plan.

    MKTC 310 Marketing Research and Analysis

    Develop an understanding of marketing research and analysis.

    Subdomain: Understanding and Targeting the Marketplace

    MKTC 465 Business-to-Business Marketing

    Develop an understanding of business-to-business (B2B) marketing.

    MKTC 320 Consumer Behavior

    Develop an understanding of consumer behavior in marketing.

    MKTC 410 Global Marketing

    Understand and evaluate global markets and strategies.

    MKTC 325 Segmentation Targeting and Positioning

    Understand and apply segmentation targeting and positioning.

    Subdomain: Value Capture

    MKTC 440 Branding and Packaging Decisions

    Explain the various components of brand equity.

    MKTC 420 Pricing and Methods

    Understand and apply pricing strategies.

    Subdomain: Value Creation

    MKTC 430 Product Development

    Develop an understanding of how to increase value to an organization through the improvement in the design and/or implementation of products and services.

    Subdomain: Value Delivery

    MKTC 470 Middlemen and Multichannel Market

    Understand and apply principles of multichannel marketing.

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