MBA in Marketing

This degree introduces students to principles of consumer behavior, research, international marketing, advertising and promotion strategy, and new product development. These areas of expertise give graduates competitive advantages in this ever-growing field.

Program Overview

The Bachelors of Business Administration with a concentration in marketing takes students into the technological and psychological aspects of marketing. The program combines both theory and practice to enhance professional success after graduation. Employment opportunities will grow as companies search for new and innovative ways to market their products to consumers.

  • Graduates will learn to analyze industry trends to determine and implement successful marketing strategies. 
  • Graduates will develop valuable organizational, interpersonal and decision making skills while learning to effectively communicate.
  • Positions will be found at marketing and advertising agencies, corporate marketing departments, finance, manufacturing firms and retail companies.

CAMPUS LOCATIONS NEAREST

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Next Session

Oct 23, 2017

Estimated Cost

Ways to Learn

Hybrid

(on-campus/online)

Online

Available Campuses

Antelope Valley Campus
39115 Trade Center Drive, Suite 203, Palmdale, CA 93551
Fairfield Campus
4820 Business Center Drive, Suite 100, Fairfield, CA 94534
Hanford Campus
325 Mall Drive, Hanford, CA 93230
Irvine Campus
16355 Laguna Canyon Road, 1st Floor, Irvine, CA 92618
Lacey Campus
1445 Galaxy Drive NE, Suite 201, Lacey, WA 98516
Modesto Campus
5222 Pirrone Court, Salida, CA 95368
Monterey Campus
99 Pacific Street, Suite 375-B, Monterey, CA 93940
Fully Online
Working adults prefer the flexible format that allows them study any time of day.
Ontario Campus
3990 Concours Street, Suite 100, Ontario, CA 91764
Palm Desert Campus
75-105 Merle Dr, Suite 800, Bldg. B, Palm Desert, CA 92211
Riverside Campus
3550 Vine Street, Suite 200, Riverside, CA 92507
Roseville Campus
400 Sunrise Avenue, Suite 200, Roseville, CA 95661
San Diego Campus
7460 Mission Valley Road, San Diego, CA 92108
Travis AFB Campus
530 Hickam Avenue, Bldg 249, Suite 10, Travis AFB, CA 94535
Visalia Campus
649 South County Center Drive, Visalia, CA 93277
Walnut Creek Campus
2950 Buskirk Avenue, Suite 200, Walnut Creek, CA 94597
brian galloway brandman
The MBA does equip me for business, for working in the real world.
Brian G. | MBA, 2012
Before, I was stuck in the process. Now I have the larger picture. I am more well-rounded. I would like to move to a management/leadership position and working on my MBA has made me better candidate.
Sandra W. | MBA Program, 2015

Admissions Requirements

Applicants for this program must complete the formal application process with all required documents, which include:

  • Completed application
  • GPA: Meet 1 of these 4 GPA options for admission
  • Official transcripts from all regionally accredited institutions where baccalaureate and/or post-baccalaureate coursework was completed or attempted
Transcripts

Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

Graduate Level Exams

Most of Brandman’s Master Degree programs do not require a graduate level exam; however, there are a few that do. For detailed information about which Brandman programs have graduate exam and minimum test score requirements, please reference the Brandman University Catalog.

Program Curriculum

  • Select 24-36 credits of the following, depending upon waivers:

    24-36

    ACCU 602
     Financial Reporting & Analysis

     

    BUSU 610
     Data Analysis for Decision Making

     

    BUSU 620
     Economic Analysis for Managers

     

    BUSU 630
     Business Process Analysis and Innovation

     

    BUSU 650
     Corporate Responsibility: Ethics and Sustainability

     

    FINU 607
     Financial Management

     

    HRCU 600
     Human Resource Foundations

     

    MKTU 605
     Marketing Management

     

    OLCU 613
     Seminar in Organizational Dynamics

     

    OLCU 615
     Leading Organizational Change

     

    OLCU 632
     Leadership and Innovation

     

    BUSU 640
     Business Strategy and Competitive Advantage Capstone

     

    Core Requirements Subtotal

    24-36

    Electives or Designated Emphasis Area

     

    Electives or Emphases

    12

    Electives or Designated Emphasis Area Subtotal

    12

    Total Credits

    36-48

  • MKTU 624  Seminar in Marketing Research

    3

    MKTU 630  Seminar in New Product Development

    3

    MKTU 635  Seminar in Advertising and Promotion

    3

    MKTU 640  Seminar in International Marketing

    3

    Total Credits

    12

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