BA, Applied Studies

Bachelor of Arts in Applied Studies

The program is designed to accommodate the different educational backgrounds of students from a variety of professions and industries. The Bachelor of Arts in Applied Studies is ideal for those who want to build upon their technical and occupational skills by customizing their degrees to directly align with their career paths. Its cross-disciplinary curriculum explores multicultural perspectives, sociological change, technological advances and leadership theories to prepare them to compete in today’s workforce.

Students will construct meaningful plans for selecting courses with the help of their academic advisors. At the end of their studies they will complete a capstone course that synthesizes learning outcomes through the development of a personal portfolio. Brandman also offers concentrations for the B.A. Applied Studies in:

Program Learning Outcomes

  • Communication: Communicate effectively through a variety of mediums.
  • Diversity:  Demonstrate an understanding of intercultural complexities.
  • Ethics: Apply ethical principles to personal and professional context.
  • Applied Learning: Create a personal portfolio linking knowledge or skills acquired in work or community with knowledge acquired in academic study.​


Admission Requirements

Applicants intending on enrolling in this program must complete the formal application process with all required documents, which include:

  1. 12 or more transferable baccalaureate level credits or the equivalent.
  2. Completed application package. Applications are available online.
  3. Official transcripts from ALL colleges and universities attended. Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.
  4. For those applying under an active military agreement with Brandman University, admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts. If additional coursework from other institutions is submitted prior to admission this coursework will also be included in determining admissibility and transferability for course credit.

Graduation Requirements–Bachelor Degrees

  • A minimum of 120 credits.
  • 36 credits earned in upper- division coursework.
  • Minimum of 30 credits completed in residence at Brandman; 18 of which must be upper-division credits, 12 of which must be completed in students major.
  • A 2.0 grade point average on a 4.0 scale at Brandman and transfer work.
  • A 2.0 grade point average in all major and minor coursework. Programs may have additional grade requirements.
  • Resolution of all “I” grades.
  • LBSU 302 Information Fluency and Academic Integrity (Cannot be used as an elective in a major, minor, or certificate program)
  • LBSU 304 Liberal Arts Core Foundations- (Cannot be used as an elective in a major, minor, or certificate program)

All courses taken in the major program must be passed with a grade equivalent of “C” or higher. All required courses must be taken for a letter grade where the option exists.


Foundation courses (15 credits):

COMU 315 Intercultural Communication 3
COMU 375 Media Ethics 3
ENGU 380 Professional Writing 3
LBSU 306 Transition to Applied Studies 3
LBSU 487 Applied Studies Capstone 3

Applied Studies Concentrations:
Students may choose from among the three concentrations below or select 21 credits of elective, upper division courses (which may be satisfied in transfer) to fulfill the 36 credit requirement for this program.

Applied Communication (21 credits):

COMU 300 Communications and Media: Challenges and Opportunities 3
COMU 301 Advanced Public Speaking or COMU 370: Principles of Public Relations 3
COMU 330 History of Communication and Technological Revolutions 3
COMU 420 Strategic Social Media 3
ENGU 348 Writing and Producing for New Media in the 21st Century 3
HUMU 345 Art, Media, Technology, and Culture 3
Select one upper division course from Communications, English, or Psychology 3

Applied Humanities (21 credits):

ENGU 348 Writing and Producing for New Media in the 21st Century 3
ENGU 350 Modern Middle Eastern History OR   
HISU 319 Modern European History 3
HISU 330 America and its Revolution: Bonfires of Change 3
HUMU 250 Humanities in the Digital Culture  3
HUMU 345 Art, Media, Technology, and Culture 3
Select one upper division course from Humanities, English, Liberal Studies, Philosophy, or History 3

Leadership (21 credits):

COMU 301 Advanced Public Speaking  3
ENGU 350 Project Management and Supply Chain Leadership 3
OLCU 414 Team Building 3
OLCU 425  Leadership in Diverse and Multicultural Organizations 3
PSYU 481 Organizational Psychology 3
OLCU 300 Organizational Behavior OR  
OLCU 303 Organizational Development and Change 3
Select one upper division course from Communication, Entrepreneurship, Human Resources, and/or Organizational Leadership 3
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