BA in Applied Studies, Applied Communication

Bachelor of Arts in Applied Studies, Applied Communications

Brandman University’s applied studies degree is uniquely designed for working professionals. Its flexibility accommodates to the varied educational and professional backgrounds of students by teaching them skills that are relevant for success in a broad range of career paths. 

Students in the applied communication concentration will explore traditional and modern forms of communication. With innovation being a core value of Brandman University, the curriculum also delves into the history of communication and how technology has impacted how people interact and project messages to one another. Students will learn to craft targeted social media strategies which are critical for communication professionals in today’s ever-connected, digital society. Applied communications students will then customize their education plans by selecting between course work in public speaking or public relations. This personalization is one of the key benefits for students pursuing their applied studies degree in applied communication at Brandman University.

What Jobs Can I Get with my Degree?

Communications and media professionals have a wide range of opportunities in a variety of industries. The Bureau of Labor Statistics identifies positions as announcers, broadcast engineering technicians, public relations specialists, news correspondents, authors, and editors among the top choices [1]. 

Specialists in the public relations industry often design media releases to shape public perceptions of their organizations and increase overall brand awareness. They often work closely with or within the marketing department at their companies where they can leverage their skills in constructing social media strategies. With the latest generation of millennials dominating online communities, there is a tremendous amount of opportunities to help brands gain competitive advantages in digital arenas. Some professionals who have a passion for writing may also be interested in helping to build out content marketing campaigns to expand their organizations’ online presence. Most positions within the media communications industries, including advertising, promotions, and marketing manager jobs are reliable and expected to grow 12% between 2012 and 2022 [2]. No matter what pathways graduates decide to take, Brandman University’s bachelor’s degree in applied communications can help them achieve their goals.

Undergraduate Admission Requirements

Applicants for this program must complete the formal application process with all required documents, which include:

  • 12 or more transferable baccalaureate level credits or the equivalent
  • Completed application
  • Official transcripts from ALL colleges and universities attended
  • A minimum 2.0 cumulative GPA

Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.

Active Military?

Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts. If additional coursework from other institutions is submitted prior to admission this coursework will also be included in determining admissibility and transferability for course credit.

Foundation courses (15 credits):

COMU 315 Intercultural Communication 3
COMU 375 Media Ethics 3
ENGU 380 Professional Writing 3
LBSU 306 Transition to Applied Studies 3
LBSU 487 Applied Studies Capstone 3


Emphasis Area in Applied Communication (24 credits):

Select upper division course (three credits) from Communications, English, or Psychology

COMU 300 Communications and Media: Challenges and Opportunities 3
COMU 301 Advanced Public Speaking or COMU 370: Principles of Public Relations 3
COMU 330 History of Communication and Technological Revolutions 3
COMU 420 Strategic Social Media 3
ENGU 348 Writing and Producing for New Media in the 21st Century 3
HUMU 345 Art, Media, Technology, and Culture 3


Total credits



Some programs available to California residents only
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