BA, Communications and Media

Bachelor of Arts in Communications and Media

This degree program provides an interdisciplinary foundation for students seeking careers related to social media, public relations, journalism, digital marketing, product and project management, media relations and communication strategy.

PROGRAM OVERVIEW

The Bachelor of Arts in Communications and Media is designed to provide the expertise, skills and adaptability necessary to succeed in professional communications specializations. Graduates will be equipped with the skills required for communications positions in a variety of fields. Students will:

  • Create compelling stories that engage stakeholders across a variety of media platforms. 
  • Apply communication and social media strategies that are responsive to a culturally diverse global audience.
  • Explore the basic elements of multimedia tools, communication formats and techniques.
  • Interpret and explain information and data in meaningful ways to create strategic media campaigns.
  • Design communications and media technology solutions to address community and global issues.

What Kinds of Jobs Can I Get with my Degree?

A communications and media studies degree can set a student up for a variety of career opportunities that cross nearly every industry. Graduates may seek or be engaged in careers related to social media, public relations, journalism, digital marketing, product and project management, media relations, and communication strategy, as well as for further studies in a variety of professional disciplines. The Bureau of Labor Statistics adds on to this list by suggesting related positions as editors, video editors, reporters, correspondents, broadcast news analysts, and advertising managers [1]. Marketing manager careers are projected to grow 13% from 2012-2012 which is a positive and steady increase according to the Bureau [2] and those who can navigate the digital world should have the best prospects for opportunities.

Social media specialist positions often reside in marketing and communications departments within organizations, and work alongside digital media team members to ensure brands have cohesive strategies across all channels. They also work cross-functionally with other departments to bring brand stories to the forefront of consumer awareness. Those who tend to excel in writing and journalistic talents may even consider becoming content marketing strategists who help expand the value of useful information, both branded and unbranded, to nurture prospects and clients through the decision making process.  

Because of this versatility in application, communications and media studies degree graduates should explore various opportunities as they move up in their careers. Brandman University’s program will prepare students for success no matter where their roads take them.

Admission Requirements

Applicants intending on enrolling in this program must complete the formal application process with all required documents, which include:

  1. 12 or more transferable baccalaureate level credits or the equivalent.
  2. Completed application package. Applications are available online.
  3. Official transcripts from ALL colleges and universities attended. Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.
  4. For those applying under an active military agreement with Brandman University, admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts. If additional coursework from other institutions is submitted prior to admission this coursework will also be included in determining admissibility and transferability for course credit.

Graduation Requirements–Bachelor Degrees

  • A minimum of 120 credits.
  • 36 credits earned in upper- division coursework.
  • Minimum of 30 credits completed in residence at Brandman; 18 of which must be upper-division credits, 12 of which must be completed in students major.
  • A 2.0 grade point average on a 4.0 scale at Brandman and transfer work.
  • A 2.0 grade point average in all major and minor coursework. Programs may have additional grade requirements.
  • Resolution of all “I” grades.
  • LBSU 302 Information Fluency and Academic Integrity (Cannot be used as an elective in a major, minor, or certificate program)
  • LBSU 304 Liberal Arts Core Foundations- (Cannot be used as an elective in a major, minor, or certificate program)

All courses taken in the major program must be passed with a grade equivalent of “C” or higher. All required courses must be taken for a letter grade where the option exists.

 

Major Core Requirements (42 credits):

COMU 300 Communications and Media: Challenges and Opportunities 3
COMU 301 Advanced Public Speaking 3
MKTU 301 Principles of Marketing  3
COMU 330 History of Communication and Technological Revolutions 3
COMU 420 Strategic Social Media 3
COMU 360 Methods and Techniques of Persuasion 3
COMU 365 Multimedia Journalism 3
COMU 370 Public Relations 3
COMU 375 Media Ethics 3
SSCU 303 Social Scientific Perspectives on Media and Culture 3
ENGU 348 Writing and Producing for New Media 3
PSYU 355 Media Psychology 3
SSCU 380 Data Analytics 3
COMU 485 Communication and Media Capstone 3

Communications and Media Electives (6 credits at least 3 of which must be upper division)
Selected two courses from the following:

ARTU 363 Modern Art 3
COMU 315 Intercultural Communication 3
COMU 410 Organizational Communication 3
COMU 499 Independent Study or
LBSU 492 Experiential Learning 3
HUMU 250 Humanities in the Digital Culture 3
HUMU 345 Art, Media Technology, and Culture 3
LBSU 492 Experiential Learning 3
MGTU 310 Legal Environment of Business 3
OLCU 414 Team Building 3
OLCU 425 Leadership in Diverse and Multicultural Organizations 3
PSYU 306 Critical Thinking 3
PSYU 336 Social Psychology 3
SOCU 415 Sociology of Organizations and Institutions 3
Total credits 39

Minor in Communications and Media: Requirements (18 credits)

COMU 300 Communications and Media: Challenges and Opportunities 3
COMU 365 Multimedia Journalism 3
COMU 370 Public Relations 3
COMU 420 Strategic Social Media 3
PSYU 355 Media Psychology 3
SSCU 380 Data Analytics 3
Total credits 18
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