BBA, Business Administration, Entrepreneurship

  • BBA business entrepreneur

Bachelor of Business Administration, Entrepreneurship

This degree program prepares students through career-relevant curriculum, available fully online, with an emphasis in entrepreneurship focusing on small business financing, market research, consumer behavior and new product development.

The Bachelor of Business Administration, Entrepreneurship equips students with all the skills relevant to starting and running a company. Through coursework and mentorships, they will learn how to write a business plan, compete in the market, use operating strategies, obtain financing and understand the legal implications of business management. As student, you will:

  • Learn principles of financing small businesses, market research, consumer behavior and new product development. 
  • Study core business subjects as well as more specialized topics relevant to starting and running a company.
  • Take on mentorships with successful entrepreneurs, bridging theory and practice and putting your tactical skills to use.
  • BBA degree also offered with emphasis in general business, finance, accounting and marketing.
  • MBA in entrepreneurship also available.

What Jobs Can I Get with my Degree?

The Bureau of Labor Statistics recognizes that, “entrepreneurship plays a vital role in the growth of the U.S. economy[1].” The professionals dedicated to this field use innovative strategies, and skills to develop small and large business ventures. Successful entrepreneurs can cultivate new ideas, recognize growth opportunities, and create detailed roadmaps to drive business objectives. According to U.S. News and World Report, “the average college graduate with a bachelor’s in business makes about $2.6 million (in salary) over the course of a career, roughly $200,000 more than the average workers with a bachelor’s degree[2].” Obtaining a bachelor’s in business administration with an emphasis in entrepreneurship will give graduates the opportunities to thrive in a competitive job market because they possess knowledge of the business world in addition to entrepreneurial skills that employers in every sector are looking for.

Some of the many talents these unique professionals possess include creativity, confidence, resiliency, drive, and independence. Graduates who earn bachelor’s degrees online in business entrepreneurship will be positioned to compete in the global marketplace in a wide variety of fields. These critical abilities can improve job prospects for new graduates whether they are going out on their own or looking for rewarding careers in corporate environments.  Successful entrepreneurs can enjoy a large salary, flexible schedule, and the ability to help create jobs.  Brandman’s on-campus and online Bachelor of Business Administration programs offer flexible class schedules and year-round sessions for nontraditional students who are ready to advance their careers and achieve their goals. If you want to separate yourself from the pack, consider working towards an MBA in entrepreneurship at Brandman University.

Admission Requirements

Applicants intending on enrolling in this program must complete the formal application process with all required documents, which include:

  1. 12 or more transferable baccalaureate level credits or the equivalent.
  2. Completed application package. Applications are available online.
  3. Official transcripts from ALL colleges and universities attended. Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.
  4. For those applying under an active military agreement with Brandman University, admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts. If additional coursework from other institutions is submitted prior to admission this coursework will also be included in determining admissibility and transferability for course credit.

Graduation Requirements–Bachelor Degrees

  • A minimum of 120 credits.
  • 36 credits earned in upper- division coursework.
  • Minimum of 30 credits completed in residence at Brandman; 18 of which must be upper-division credits, 12 of which must be completed in students major.
  • A 2.0 grade point average on a 4.0 scale at Brandman and transfer work.
  • A 2.0 grade point average in all major and minor coursework. Programs may have additional grade requirements.
  • Resolution of all “I” grades.
  • LBSU 302 Information Fluency and Academic Integrity (Cannot be used as an elective in a major, minor, or certificate program)
  • LBSU 304 Liberal Arts Core Foundations- (Cannot be used as an elective in a major, minor, or certificate program)

All courses taken in the major program must be passed with a grade equivalent of “C” or higher. All required courses must be taken for a letter grade where the option exists.


Lower-Division Core Requirements

ACCU 201 Principles of Accounting I 3
ACCU 202 Principles of Accounting II 3
CSCU 200 Introduction to Computers and Data Processing 3
ECNU 201 Principles of Macroeconomics 3
ECNU 202 Principles of Microeconomics 3
MATU 203 Introduction to Statistics 3
Total Credits 18


Upper-Division Core Requirements

ACCU 360 Financial Statement Analysis 3
COMU 410 Organizational Communication 3
FINU 305 Business Finance 3
MGTU 301 Principles of Management 3
MGTU 310 Legal Environment of Business 3
MGTU 400 Global Environment of Business 3
MGTU 315 Operations Management 3
MKTU 301 Principles of Marketing 3
OLCU 350 Leadership and Professional Ethics 3
OLCU 425 Leadership in Diverse and Multicultural Organizations 3
MGTU 410 Strategic Management (Core Capstone Course) 3
Total Credits 33

Prior to enrolling in the capstone course (MGTU 410), all courses in the BBA core must be completed; one core course may be taken concurrently. Formulating and implementing strategies using content from all core classes is emphasized


Entrepreneurship Emphasis

ENTU 401 Introduction to Entrepreneurship 3
ENTU 410 Financing the Small Business 3
ENTU 420 Entrepreneurship Action Learning Project 3
MKTU 310 Marketing Research 3
MKTU 320 Consumer Behavior 3
MKTU 430 New Product Development 3
Select from one of the following courses:
OLCU 300 Organizational Behavior 3
HRCU 445 Human Resource Studies 3
Total Credits 21
Some programs available to California residents only
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