BBA, Business Administration, Organizational Communication

  • BBA organizational communication

Bachelor of Business Administration, Organizational Communication

Organizations across the globe rely on communication systems and strategies to successfully manage operations and implement new ideas. The study of organizational communication focuses on fostering strong interpersonal relationships internally and interactions with external stakeholders. Brandman University’s bachelor’s degree in organizational communication prepares students for new and continued opportunities in today’s dynamic, global business environment though innovative and career-relevant curriculum. They will learn to understand the complexities of human behavior and nuances of employee interactions in both informal and formal settings.

Available fully online or on campus with integrated online components, the Bachelor of Business Administration with an emphasis in Organizational Communication covers the concepts of public speaking, theories of persuasion, public relations and media. Graduates will be able to demonstrate excellent oral and written communication skills and be able to solve problems quickly through in-depth listening and educated reasoning. Employers from all industries are looking for candidates with these and other highly-toned communicative abilities that can assess and analyze situations accurately to present the best possible outcomes for success. Brandman University offers a variety of undergraduate degrees that include an online degree in business information systems, supply chain systems, and general business.  Students might also want to consider a degree in organizational leadership or business marketing. Feel free to contact the admissions department for complete information.

What Jobs Can I Get with my Degree?

Organizational communication professionals are needed to manage internal affairs and to portray information through public affairs. Graduates may be responsible for activities such as leading training and development, creating and implementing formal policies, or planning events such as conferences that promote team building within their systems. Potential career paths include becoming human resources managers, conflict resolution mediators, corporate recruiters, sales representatives, corporate communication specialists, and labor relations delegates.

Organizational communication professionals may want to consider becoming meeting, convention, and event planners. According to the Bureau of Labor Statistics, jobs specializing in these functions are expected to grow at a rate of 33% through the year 2022 [1], significantly higher than the national average for other positions.  These motivated individuals manage and coordinate all of the details that go into planning and executing small-to-large scale events.  The high demand is partially due to increasing globalization and businesses recognizing the value of professionally planned meetings and workforce training opportunities.  Other career segments that are quickly gaining speed include human resource positions at 13% [2], and public relations jobs at 12% [3]. These are just a few of many pathways organizational communication majors may pursue while receiving a competitive salary. No matter what careers Brandman University graduates select, they will have the education and skills needed to thrive in today’s competitive work environments. 




Admission Requirements

Applicants intending on enrolling in this program must complete the formal application process with all required documents, which include:

  1. 12 or more transferable baccalaureate level credits or the equivalent.
  2. Completed application package. Applications are available online.
  3. Official transcripts from ALL colleges and universities attended. Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.
  4. For those applying under an active military agreement with Brandman University, admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts. If additional coursework from other institutions is submitted prior to admission this coursework will also be included in determining admissibility and transferability for course credit.

Graduation Requirements–Bachelor Degrees

  • A minimum of 120 credits.
  • 36 credits earned in upper- division coursework.
  • Minimum of 30 credits completed in residence at Brandman; 18 of which must be upper-division credits, 12 of which must be completed in students major.
  • A 2.0 grade point average on a 4.0 scale at Brandman and transfer work.
  • A 2.0 grade point average in all major and minor coursework. Programs may have additional grade requirements.
  • Resolution of all “I” grades.
  • LBSU 302 Information Fluency and Academic Integrity (Cannot be used as an elective in a major, minor, or certificate program)
  • LBSU 304 Liberal Arts Core Foundations- (Cannot be used as an elective in a major, minor, or certificate program)

All courses taken in the major program must be passed with a grade equivalent of “C” or higher. All required courses must be taken for a letter grade where the option exists.


Lower-Division Core Requirements

ACCU 201 Principles of Accounting I 3
ACCU 202 Principles of Accounting II 3
CSCU 200 Introduction to Computers and Data Processing 3
ECNU 201 Principles of Macroeconomics 3
ECNU 202 Principles of Microeconomics 3
MATU 203 Introduction to Statistics 3
Total Credits 18


Upper-Division Core Requirements

ACCU 360 Financial Statement Analysis 3
COMU 410 Organizational Communication 3
FINU 305 Business Finance 3
MGTU 301 Principles of Management 3
MGTU 310 Legal Environment of Business 3
MGTU 400 Global Environment of Business 3
MGTU 315 Operations Management 3
MKTU 301 Principles of Marketing 3
OLCU 350 Leadership and Professional Ethics 3
OLCU 425 Leadership in Diverse and Multicultural Organizations 3
MGTU 410 Strategic Management (Core Capstone Course) 3
Total Credits 33

Prior to enrolling in the capstone course (MGTU 410), all courses in the BBA core must be completed; one core course may be taken concurrently. Formulating and implementing strategies using content from all core classes is emphasized


Organizational Communications Emphasis

COMU 300 Communication and Media: Challenges and Opportunities 3
COMU 301 Advanced Public Speaking 3
COMU 360 Methods and Techniques of Persuasion 3
COMU 370 Principles of Public Relations 3
Select three courses from Communication, Organizational Leadership, and/or Marketing. 9
Total Credits 21
Some programs available to California residents only
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