MBA in e-Business Strategic Management

  • MBA business administration

Master of Business Administration, e-Business Strategic Management

This degree program prepares students for today’s business environment involving new technologies, cloud-based communities, and omni-channel communications. The core curriculum includes financial reporting and analysis, business process and innovation, finance management, human resources, leadership and corporate responsibility and marketing management.

Program Overview

The Master of Business Administration, e-Business Strategic Management delves into e-business practices and strategy. You will explore the latest developments of Information Technologies (IT), both hardware and software, in addition to complex systems that are critical to database management, enterprise internetworking and web-based enabling. 

As a student, you will:

  • Analyze and evaluate business functions and processes.
  • Evaluate and formulate effective domestic and global business strategies.
  • Integrate ethics, corporate social responsibility and sustainability in decision-making.
  • Identify, evaluate, communicate and implement effective leadership of a diverse workforce.
  • Research, design and apply the innovation process from creativity to solution design and implementation.
  • Learn the skills necessary for manager-level positions in marketing, computer and information systems, public relations, fundraising and more.

What Jobs Can I Get with My Degree?

Every organization plays an important role in the global marketplace whether it operates solely in the electronic realm or uses e-commerce to expand its reach internationally. Graduates of Brandman’s MBA in e-business strategic management are set up for additional advancement opportunities and career paths than those trained in some of the other traditional business trades. More often than ever before, consumers are pre-qualifying companies, products, and services by conducting research by connecting with forums, reading reviews and joining peer-to-peer conversations with related communities online. In this multi-touch environment e-business leaders who can apply systems thinking to processes have unique advantages when navigating their businesses through the complex communication opportunities that exist today.

The knowledge, skills, and abilities gained in this innovative program can be applied to a wide variety of industries from health care to retail and beyond. Attaining a maser's degree in e-business can give a motivated professional the competitive edge when applying for manager-level positions in advertising and promotions, marketing, computer and information systems, public relations, and fundraising among others. According to the Bureau of Labor Statistics these careers are quickly on the rise with advertising opportunities growing by 12% [1], computer and information systems careers by 15% [2], and public relations careers by 13% [3] through 2022. Brandman’s on-campus or online graduate degree in e-business strategic management is designed for busy professionals who want to achieve their educational goals without putting their lives on hold.


Admission Requirements

All graduate admissions options listed below require an earned baccalaureate degree from a regionally accredited institution.

Admission Grade Point Average (GPA) Requirements:

Option One – GPA required 3.00 or Higher

  • A 3.0 grade point average (GPA) calculated over the most recent 30 graded semester (45 quarter) credits completed in either a baccalaureate or post baccalaureate program, including credits earned toward a credential. All credits used for GPA calculation must be from a regionally accredited institution.

Option Two – GPA between 2.50 and 2.99, qualifying score on GRE, MAT or GMAT

  • Graduate Record Exam (GRE): achieve the required minimum scores on two out of three of the subsections of the GRE. (Minimum score for Quantitative: 141, minimum score for Verbal: 150, minimum score for Analytic Writing: 4.5)
  • Miller Analogies Test (MAT): achieve a minimum scaled score of 400.
  • Graduate Management Admissions Test (GMAT): fulfill the formula GMAT + (GPA X 200) > 1000.

Option Three – An earned master’s degree or higher from a regionally accredited institution

Option Four – GPA below 2.50, Portfolio

  •   Submission of a portfolio of evidence that shows adequate preparation for graduate studies. The portfolio will contain: writing samples that show graduate level communications and analytical skills; a detailed resume showing professional development and achievements; awards; professional recognition; letters of reference from persons who can attest to the applicant’s ability to do graduate level work; and a letter of explanation detailing the reasons the student believes he or she is a good candidate.

The MBA program consists of two segments. The first segment is the MBA Core consisting of 24 – 36 credits depending upon course waivers. The second segment of the MBA program consists of 12 credits of electives or a designated emphasis area.


Program Requirements (36-48 credits)
Core Requirements (24 - 36 credits, depending upon waivers):

ACCU 602 Financial Reporting and Analysis 3
BUSU 610 Data Analysis for Decision Making 3
BUSU 620 Economic Analysis for Managers 3
BUSU 630 Business Process Analysis and Innovation 3
BUSU 650 Corporate Responsibility: Ethics and Sustainability 3
FINU 607 Finance Management 3
HRCU 645 Human Resource Systems 3
MKTU 605 Marketing Management 3
OLCU 613 Seminar in Organizational Dynamics 3
OLCU 615 Organization Development and Change 3
OLCU 632 Leadership and Innovation 3
BUSU 640 Business Strategy and Competitive Advantage Capstone 3

Prior to enrolling in the MBA (BUSU 640) capstone course, all core classes must be satisfactorily completed with one exception; one core class may be taken concurrently with the capstone.


e-Business Strategic Management Emphasis

CSCU 615 Information Technology Development and Innovation 3
CSCU 641 Internet Based Systems Analysis and Development 3
CSCU 683 Project Management for Business Majors 3
CSCU 685 Risk Management 3
Total Credits 12


Some programs available to California residents only
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