Brandman University’s Master of Business Administration (MBA) degree with an emphasis in e-business strategic management prepares students for rewarding careers in today’s globalized business environment. As new technologies, cloud-based communities, and omni-channel communications continue to diversify, businesses will require savvy business leaders to guide their brands to the top of consumer recognition. Brandman is dedicated to preparing its students for thriving careers which is why its MBA program includes principles from nearly every aspect of business operations. Core curriculum includes concepts from accounting including financial reporting and analysis, business process and innovation, finance management, human resources, and marketing management. In addition, to ensure every graduate practices strong business ethics, courses on leadership and corporate responsibility are embedded in the program.
Emphasis curriculum delves into pertinent topics that contribute to the advancement of e-business practices and strategy. Students will explore the latest developments of enterprise-wide application of Information Technologies (IT) in both hardware and software in addition to complex systems that are critical to database management, enterprise internetworking, and web-based enabling. They will learn the process of business systems lifecycle analysis, design, implementation, and production management. To demonstrate their understandings, students will be required to implement an internet website as one of their many learning outcomes, and gain critical skills in project and risk management. Brandman’s MBA program is ideal for busy professionals who want to advance their careers and education without putting their lives on hold. It’s available in a flexible blended format at many campuses throughout California and Washington or can be completed entirely online. Additional emphasis options are available for MBA students who wish to gain their master’s degree in human resources, marketing, or even finance.
Every organization plays an important role in the global marketplace whether it operates solely in the electronic realm or uses e-commerce to expand its reach internationally. Graduates of Brandman’s MBA in e-business strategic management are set up for additional advancement opportunities and career paths than those trained in some of the other traditional business trades. More often than ever before, consumers are pre-qualifying companies, products, and services by conducting research by connecting with forums, reading reviews and joining peer-to-peer conversations with related communities online. In this multi-touch environment e-business leaders who can apply systems thinking to processes have unique advantages when navigating their businesses through the complex communication opportunities that exist today.
The knowledge, skills, and abilities gained in this innovative program can be applied to a wide variety of industries from health care to retail and beyond. Attaining a maser's degree in e-business can give a motivated professional the competitive edge when applying for manager-level positions in advertising and promotions, marketing, computer and information systems, public relations, and fundraising among others. According to the Bureau of Labor Statistics these careers are quickly on the rise with advertising opportunities growing by 12% , computer and information systems careers by 15% , and public relations careers by 13%  through 2022. Brandman’s on-campus or online graduate degree in e-business strategic management is designed for busy professionals who want to achieve their educational goals without putting their lives on hold.
All graduate admissions options listed below require an earned baccalaureate degree from a regionally accredited institution.
Admission Grade Point Average (GPA) Requirements:
Option One – GPA required 3.00 or Higher
Option Two – GPA between 2.50 and 2.99, qualifying score on GRE, MAT or GMAT
Option Three – An earned master’s degree or higher from a regionally accredited institution
Option Four – GPA below 2.50, Portfolio
The MBA program consists of two segments. The first segment is the MBA Core consisting of 24 – 36 credits depending upon course waivers. The second segment of the MBA program consists of 12 credits of electives or a designated emphasis area.
Program Requirements (36-48 credits)
Core Requirements (24 - 36 credits, depending upon waivers):
|ACCU 602||Financial Reporting and Analysis||3|
|BUSU 610||Data Analysis for Decision Making||3|
|BUSU 620||Economic Analysis for Managers||3|
|BUSU 630||Business Process Analysis and Innovation||3|
|BUSU 650||Corporate Responsibility: Ethics and Sustainability||3|
|FINU 607||Finance Management||3|
|HRCU 645||Human Resource Systems||3|
|MKTU 605||Marketing Management||3|
|OLCU 613||Seminar in Organizational Dynamics||3|
|OLCU 615||Organization Development and Change||3|
|OLCU 632||Leadership and Innovation||3|
|BUSU 640||Business Strategy and Competitive Advantage Capstone||3|
Prior to enrolling in the MBA (BUSU 640) capstone course, all core classes must be satisfactorily completed with one exception; one core class may be taken concurrently with the capstone.
e-Business Strategic Management Emphasis
|CSCU 615||Information Technology Development and Innovation||3|
|CSCU 641||Internet Based Systems Analysis and Development||3|
|CSCU 683||Project Management for Business Majors||3|
|CSCU 685||Risk Management||3|