Marketing is not just an occupation but a critical function of every business, especially in today’s global omni-channel marketplace. As technologies continue to advance and the ways consumers interact with brands diversify, skilled professionals who can navigate through the consumer landscape and build effective campaigns will be some of the most important assets to organizations worldwide. Brandman University’s Master of Business Administration (MBA) with an emphasis in marketing develops savvy business professionals who can implement initiatives that move their brands forward. The program’s curriculum covers market research tools, including buyer and industrial applications, and strategies for new product development. Students will focus on the roles of advertising and promotion in the market mix and will be introduced to global marketing environment concepts and factors such as ethics, sociology and culture as they pertain to business activities.
In addition to emphasis course work, core curriculum for the MBA program delves into nearly every aspect of business operations. Students will explore principles of accounting, finance management, human resource systems, and economic analysis for decision making. With unique focal points on sustainability and innovation, the program helps develop influential leaders who can make positive, lasting change within their organizations. At the end of their programs, students will illustrate their knowledge by writing and presenting comprehensive business plans that cover all dimensions of corporate strategies. Available as a master’s degree in marketing online or on campus with online components, Brandman’s MBA is designed for those who want quality education with the built-in flexibility to fit school work into their busy schedules. Additional emphasis options are available for students who wish to gain their MBA in health administration, finance, accounting, or even international business.
Marketing professionals can be found in a variety of industries and promote everything from consumer products to specialty services. Many graduates will go on to work in advertising agencies and public relations firms, while others may find meaningful work in jobs as product managers, lifecycle marketing managers, senior managers of integrated business planning, and director-level positions in marketing communications. In some occupations, individuals may work closely with influential stakeholders such as other directors, sales agents, and financial departments to take an idea and bring it to fruition. Those with many years of experience under their belts may even qualify for advancing within their companies to senior leadership openings as vice presidents.
One of the fastest growing jobs in the marketing field that some graduates may consider is as a market research analyst. These valuable professionals study market conditions to examine potential sales of a product or service by helping companies to understand what products consumers want, who will by them, and at what price. According to the Bureau of Labor Statistics the job outlook for this type of position is expected to grow 32% by 2022 . This employment growth is driven by an increased use of data in market research across all industries. Alternative positions include advertising, promotions, and marketing managers who plan programs to generate interest for brands. The Bureau projects these types of positions to grow 12% within the same economic period . These individuals can work within creative teams, digital teams, as well as operations to design and track the progress of effective marketing campaigns. No matter which career paths students take, Brandman University’s MBA in marketing will prepare them to achieve their personal and professional goals.
All graduate admissions options listed below require an earned baccalaureate degree from a regionally accredited institution.
Admission Grade Point Average (GPA) Requirements:
Option One – GPA required 3.00 or Higher
Option Two – GPA between 2.50 and 2.99, qualifying score on GRE, MAT or GMAT
Option Three – An earned master’s degree or higher from a regionally accredited institution
Option Four – GPA below 2.50, Portfolio
The MBA program consists of two segments. The first segment is the MBA Core consisting of 24 – 36 credits depending upon course waivers. The second segment of the MBA program consists of 12 credits of electives or a designated emphasis area.
Program Requirements (36-48 credits)
Core Requirements (24 - 36 credits, depending upon waivers):
|ACCU 602||Financial Reporting and Analysis||3|
|BUSU 610||Data Analysis for Decision Making||3|
|BUSU 620||Economic Analysis for Managers||3|
|BUSU 630||Business Process Analysis and Innovation||3|
|BUSU 650||Corporate Responsibility: Ethics and Sustainability||3|
|FINU 607||Finance Management||3|
|HRCU 645||Human Resource Systems||3|
|MKTU 605||Marketing Management||3|
|OLCU 613||Seminar in Organizational Dynamics||3|
|OLCU 615||Organization Development and Change||3|
|OLCU 632||Leadership and Innovation||3|
|BUSU 640||Business Strategy and Competitive Advantage Capstone||3|
Prior to enrolling in the MBA (BUSU 640) capstone course, all core classes must be satisfactorily completed with one exception; one core class may be taken concurrently with the capstone.
|MKTU 624||Seminar in Marketing Research||3|
|MKTU 630||Seminar in New Product Development||3|
|MKTU 635||Seminar in Advertising and Promotion||3|
|MKTU 640||Seminar in International Marketing||3|