Whether you are preparing for an interview, networking event, or even just sending in an application, successfully researching the company of interest will be a valuable first step. You can learn a lot of important information in the process including:
You can make a great first impression on the representatives you meet in the company by having done thorough research. A lack of information will speak poorly of you as a candidate, so make sure you take the time to do it right.
First, compile a list of the organizations you are interested in researching. Consider the following sources of information while putting your list together.
Create a list of what you hope to learn from your research. Develop a set of questions you can use to guide you in your research. Here are some sample questions to get you started.
You will likely find the answers to the questions above from multiple sources. Validated web sources, as well as information gathered first-hand from people working in your field or at your company of interest, are great starting points.