Brandman University’s School of Extended Education, one of five schools within Brandman University, well-recognized for its rich history of supporting adult learners, today announced its new Social Media Recruitment certificate program. In partnership with The Sourcing Institute, Brandman now offers ten professional online course modules that teach participants how to use social media to attract top talent and build professional brand credibility.
Social media recruiting is becoming an essential skill in business today. According to the 2013 Jobvite Social Recruiting Survey, 78 percent of recruiters have successfully hired through a social network, up from 58 percent in 2010. Getting the right information and professional training can provide an edge on the competition.
“In an increasingly digital business world, professional social networking is invaluable,” says Vicki Brannock, senior director at the School of Extended Education. “Providing recruitment professionals with the guidance and skills necessary to not only discover the best candidates, but also to attract the top talent to their organization is crucial to growing an organization comprised of the best and brightest.”
The certificate program gives participants tools to connect to hidden talent pools of both active and passive candidates, promote the company brand through effective use of email and mobile messaging, and measure return on investment through sourcing and recruiting metrics.