BBA, Marketing

  • CBE Marketing

Bachelor of Business Administration, Marketing

This competency-based degree program delves into all facets of integrated marketing communications, including traditional and modern advertising techniques, public relations, direct marketing, and sales promotion. Graduates will deliver quality, innovative and targeted brand messaging to consumers and stakeholders.

Why Brandman MyPath?

The MyPath Bachelor of Business Administration with an emphasis in Marketing prepares you to contribute to your company by delivering quality, innovative and targeted brand messaging to consumers and stakeholders. It is a self-paced program. Upon graduation, you will be equipped with the skills you need to execute comprehensive marketing campaigns. 

As a MyPath student, you will:

  • Master principles of brand equity, value creation and delivery, strategic communications and how to apply ethical reasoning.
  • Use your work experience to help you earn your degree.
  • Earn your degree while fully employed and maintain your personal life.
  • Complete all your coursework online, anytime, anywhere.
  • Work at your own pace, completing courses at the speed that works for you.

Brandman’s admission process is designed to help determine if the Brandman MyPath Competency-based, online academic model fits your needs. To be considered for entry, you must meet the following minimum requirements, although completing these does not guarantee admission into the program:


0-11 transferrable credits:

  • Official High School transcript with graduation date or an official copy of GED
  • High school minimum cumulative GPA of 2.0 or equivalent
  • Passing scores on the English and Math admissions tests is required

12 or more transferable credits:

  • 2.0 GPA in all prior college coursework
  • Submit official transcripts of all prior academic work completed at all colleges or universities attended

Transfer Credit Policy

Once admissibility is determined, you will meet with your personal academic coach to discuss, among other items, articulation/transferability of prior coursework. Your qualified transfer credits will then be evaluated for clearance of competencies through the following methodology:

  1. Prior coursework, with a minimum of B- or better from regionally accredited institutions will first be evaluated against Brandman’s credit hour-based courses.
  2. Once prior credit has been determined to be equivalent to Brandman’s credit hour-based program, the university will then determine whether or not you will receive transfer credit for any of the competencies in the Brandman MyPath program.
  3. Transfer credit for competencies will not be granted for prior coursework where the content addresses some, but not all, of the content for a particular competency or block of competencies.

General Education Requirements
(6 Areas of Interest & 13 Competencies)

  • Communications
    • Interpersonal Communications
    • Oral Communications
    • Written Communications
  • Humanities
    • Creative and Critical Thinking
    • Disciplinary Relationships
    • Human Experience
  • Information Literacy
    • Information Literacy
  • Natural Sciences
    • Methods and Applications
    • Principles and Concepts
  • Quantitative Reasoning
    • Quantitative Fluency, Level B
    • Quantitative Literacy, Level A
  • Social Sciences
    • Behavior and Cognition
    • Social Systems


Business Core Requirements
(7 Areas of Interest & 34 Competencies)

  • Accounting, Economics and Finance
    • Accounting Cycle & Transaction Analysis
    • Accounting for Long-Term Investing and Financing Decisions
    • Accounting for Managerial Decisions
    • Accounting for Working Capital
    • Financial Planning and Control
    • Financial Reporting
    • Financial Statement Analysis
    • Fundamentals of Accounting
    • Fundamentals of Finance
    • Fundamentals of Macroeconomics
    • Fundamentals of Macroeconomics, Level A
    • Fundamentals of Macroeconomics, Level B
    • Global Economics
    • Managerial Economics
  • Business Law and Ethics
    • Consumer Protection
    • Contracting and Negotiation
    • Ethics and Social Responsibility
    • Legal Environment
    • Risk Management
  • Business Strategy
    • Competitive Advantage
    • Implementing and Monitoring Business Plan
    • Strategic Development
    • Strategic Fundamentals and Environment
  • Information Technology
    • Fundamentals of Information Technology
  • Management and Leadership
    • Fundamentals of Management
    • Human Resources
    • Leadership in Diverse and Multicultural Organizations
    • Organizational Change
    • Organizational Dynamics
  • Marketing
    • Fundamentals of Consumer Behavior
    • Fundamentals of Marketing
  • Supply Chain/Operations Management
    • Fundamentals of Supply Chain
    • Negotiating and Managing Supplier Relationships
    • Operations Management


Marketing Emphasis Requirements
(7 Areas of Interest & 14 Competencies)

  • Ethical Issues Affecting the Marketplace
    • Marketing Ethics
  • Marketing Communications
    • Advertising, Public Relations, Direct Marketing, and Sales Promotion
    • Customer Relationship Management and Interactive Marketing:  Internet/Social Media
    • Integrated Marketing Communications and Promotions
  • Strategic Marketing
    • Marketing Planning
    • Marketing Research and Analysis
  • Understanding and Targeting the Marketplace
    • Business-to-Business Marketing
    • Consumer Behavior
    • Global Marketing
    • Segmentation Targeting and Positioning
  • Value Capture
    • Branding and Packaging Decisions
    • Pricing and Methods
  • Value Creation
    • Product Development
  • Value Delivery
    • Middlemen and Multichannel Marketing