The Brandman MyPath programs are made up of three parts. The first involves general education curriculum in which you learn basic concepts from a variety of fields. You will then move on to the business core material that represents the Brandman BBA learning outcomes of accounting, economics and finance, business law and ethics, strategy, information technology, management, leadership and marketing. The final part of the program focuses on the emphasis of your choice.
The competency-based marketing curriculum delves into the integrated marketing communications on a multi-channel scale by including concepts of traditional and modern advertising techniques, public relations, direct marketing, and sales promotion. With the increased amount of consumer behavior tracking tools available to companies, students will also learn how to leverage analytics to create targeted messaging that resonates with consumers. The Brandman MyPath BBA degree with an emphasis in marketing ensures that students are able to elevate their companies by delivering quality, innovative and targeted brand messaging to consumers and stakeholders.
In the modern age of instant communication, social media and online streaming, consumers have nearly endless options of how they receive and interact with products and services. Marketing professionals are the critical links that bring brands to the forefront of consumers’ purchasing decisions. The Brandman MyPath competency-based bachelor’s degree with an emphasis in marketing prepares students to excel in this evolving field by equipping them with the skills needed to execute comprehensive marketing campaigns. They’ll learn to master principles of brand equity, value creation and delivery, strategic communications, and apply ethical reasoning when implementing projects.
Brandman’s admission process is designed to help determine if the Brandman MyPath Competency-based, online academic model fits your needs. To be considered for entry, you must meet the following minimum requirements, although completing these does not guarantee admission into the program:
0-11 transferrable credits:
12 or more transferable credits:
Once admissibility is determined, you will meet with your personal academic coach to discuss, among other items, articulation/transferability of prior coursework. Your qualified transfer credits will then be evaluated for clearance of competencies through the following methodology:
General Education Requirements
(6 Areas of Interest & 13 Competencies)
Business Core Requirements
(7 Areas of Interest & 34 Competencies)
Marketing Emphasis Requirements
(7 Areas of Interest & 14 Competencies)
"So far, my main interaction has been with Tutorial Faculty. Having been out of school for a very long time and never having written anything of much significance at the college level, I was very intimidated by my first written final assessment. Being able to send her my work and receive feedback made me feel much more confident about the work I was producing and eventually submitted for grading."