Leadership

Brandman University Names Vitro Agency of Record

December 16, 2016 by Guest Contributor

IRVINE, Calif., Dec. 14, 2016 – Brandman University, a nonprofit university providing undergraduate, graduate, credential and certificate programs for adults online and at campuses throughout California and Washington, today announced it has selected Vitro as its agency of record following a competitive review.

Vitro, the San Diego headquartered agency offering full-service advertising and marketing capabilities, will oversee advertising research, strategy, production, and integrated communications across television, radio, digital, and out-of-home, as well as media planning/buying, and a website rebuild.

“Adults seeking to continue their education are facing a very complex, confusing environment as they weigh their options and look for an institution that will provide a real pathway to a degree,” said Roger Lee, CMO for Brandman University. “With Vitro’s strong capabilities in research and brand development, we’ll be able to elevate Brandman University from other adult education providers and strongly communicate the strength of our programs and consistent success in graduating our students.”

“Given the turbulence, uncertainty and challenging landscape within the tertiary education sector, it’s an honor to be chosen to partner with a not-for-profit institution that is so focused on the things that truly matter – category leading student outcomes like high graduation rates, low default rates and, ultimately, overall student satisfaction,” said Tom Sullivan, CEO of Vitro.

About Brandman University

Brandman University is a private, nonprofit institution accredited by the WASC Senior College and University Commission (WSCUC). As part of the Chapman University System, Brandman blends a legacy of academic excellence with innovative curriculum and strong support services designed for students with busy schedules. The university offers 50+ undergraduate, graduate, credential and certificate programs across its schools of arts and sciences, business, education, nursing and health. Brandman serves 12,000 students annually with programs available online and at 27 campuses and sites throughout California and Washington. The university’s online programs consistently rank among the top in the nation by U.S. News & World Report.  For additional information go to: https://www.brandman.edu

About Vitro

Vitro is not just another ad agency. Featured In Ad Age’s Top Ten list two of the last three years, Vitro has been helping brands drive their business forward for 24 years for iconic brands like ASICS, Wild Turkey, Adidas, Petco, Lexus & Disney. Our success lies in the success of our clients. Above all else, we’re business partners, seeking out creative solutions to real world business and brand problems, delivering results that matter. Combine that with our philosophy of Never Settling and you can see why VITRO stands out as a next generation creative agency.

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