Brandman in the Community

Sweet alumni success story

March 10, 2016 by Brandman University

Twanisha Robinson-Wilson was feeling stuck in her career and turned to Brandman University for a master’s in organizational leadership (MAOL) degree. Through one of her projects, and encouragement from her professor, she found her passion and is now doing what she loves. Twanisha built her mission and vision statement for Sweet Tee’s Heavenly Cupcakes while in class at Brandman. The new Build Your Brand campaign featuring television commercials and videos on social media highlights her success story.

The beautifully produced video is part of a series launched by the marketing department that highlights the accomplishments of alumni:

When Sweet Tee’s Heavenly Cupcakes celebrated its grand opening three years ago, I was there along with colleague Gustav Deutsch for the great privilege of interviewing Twanisha, as well as her proud mother and husband (see the original video below). At the time our blog was called Brandman Hub. Throughout the Organizational Leadership program, Brandman taught her how to run and manage her own business and also be a great leader who inspires those around her. If you are in Southern California you simply must stop in Menifee for one of her cupcakes; trust me, they are indeed heavenly.


About the author
Joe Cockrell is the vice chancellor of Communications and Chief Communications Officer at Brandman University.

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