Kanye West’s Twitter rant about cost of textbooks

February 20, 2016 by Guest Contributor

People love to follow celebrities on Twitter. Among those known for using the 140-character microblogging platform to share their personal opinions is Kanye West. This week he Tweeted about a variety of things to his 19 million followers, but what caught my eye was his series of Tweets about the rising cost of textbooks in the United States.

Kanye West on TwitterWhether or not you like Kanye or his music, he’s right and people agree; the Tweet has been “liked” by some 88,000 people and re-Tweeted nearly 70,000 times. It was part of a string of Tweets where the iconic rapper also said, “I have a friend who works really hard and makes $370 a day… her son just gone in a really good school and his textbooks are like $400 each… I mean his mom has to work 2 days just to afford 1 book for her son… she’s giving everything she has to make sure her son has a better future… education puts Americans in debt before they even get a chance to get started…”

Did you know that textbook prices have risen 82 percent in the last decade? Over the past four decades, college textbook costs have skyrocketed over 1000 percent, according to an August 2015 NBC News analysis of data from the Bureau of Labor Statistics. That’s more than triple the rate of overall inflation from January 1977 to June 2015, according to NBC. For some college students, textbooks account for 25 percent of the cost of their degree.

Well, Kanye can rest assured that Brandman University is doing something about it with the new MyPath program, which allows students to earn a bachelor’s degree without purchasing a single textbook. That’s right: zip, zilch, zero. It is unlike any online degree program out there and it is already changing lives.

So of course, I had to let Kanye know about this in a reply to his Tweet.

Tweet to Kanye West

For my journalist friends, visit the online newsroom about this revolutionary competency-based education at If you are interested in learning more about MyPath as a student visit

About the author
Joe Cockrell is the vice chancellor of Communications and Chief Communications Officer at Brandman University.

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