MyPath CBE

New Brandman survey generates media buzz

January 07, 2016 by Gustav Deutsch

Over the holiday break Vice Chancellor Joe Cockrell was a busy guy, making the rounds on the morning TV news circuit. The topic? A new survey revealing top New Year’s resolutions. In November, University Communications at Brandman partnered with Nielsen Media Research to conduct a Harris Poll regarding New Year resolutions for 2016. The survey results were shared with news media across the country via an online newsroom.

News stories about the poll conducted for Brandman University ran on more than 200 television stations in the U.S., numerous radio stations and was even mentioned in newspapers such as the Boston Globe, San Francisco Chronicle, Orlando Sentinel, and the Sacramento Bee & Modesto Bee newspapers. Cockrell made live TV appearances on “Good Morning San Diego”, “Good Day Sacramento,” “Good Morning Arizona”, and was interviewed on radio talk shows including KOMO in Seattle, WCBS in New York City and KNX radio in Los Angeles.

“This was a successful media campaign for Brandman University and we are very pleased with the results. The plan is to make this an annual survey that will continue to generate good national exposure for the university,” Cockrell said. “I want to thank our media partners Margo Myers in Seattle and Steve Smith in Los Angeles for their assistance with media outreach; it was truly a team effort.”

The online survey asked American adults about resolutions for 2016 and 67 percent said they were making at least one resolution for the New Year. The top four resolutions were:

  1. Fitness-related, such as weight loss or more exercise (49 percent)
  2. Financial resolutions such as paying off debt and saving more money (33 percent)
  3. Educational or career goals, such as going back to college to earn a degree, getting a promotion or looking for a new job (26 percent)
  4. Habit changes, such as stop smoking or drink less (16 percent)

“It’s no surprise that fitness tops the list for 2016 – it does nearly every year. With that out of the way, look at others; they are all focused on financial stability, career or education. The best path towards realizing those is to earn a college degree or an advanced degree such as an MBA,” Cockrell said.

Other findings from the poll show that 73 percent of Americans have made resolutions in the past, but not everyone was able to realize those goals; over half of adults (56 percent) say that something has prevented them from following through on an educational resolution. The top obstacles were:

  • Cost of tuition and textbooks (29 percent)
  • Lack of time to attend classes (16 percent)
  • Family obligations (15 percent)
  • “I’m too old” (14 percent)
  • Would take too long (11 percent)

“Nearly a quarter of American adults started college but didn’t finish – that’s about 37 million people. Now, they’re being left behind in an economy increasingly focused on bachelor’s-prepared workers. At Brandman our mission is to help them realize those resolutions for themselves, and their families,” said Brandman Chancellor Gary Brahm.

Cockrell added that MyPath, a new competency-based degree program launched by Brandman in 2015, addresses all five of the primary obstacles cited in the poll.

The survey also asked respondents what fictional TV character has their “dream job” and, if they were to return to school what fictional teacher or professor they’d most like to have; click here to see those results.

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