BU Launches Ameritas College to Address Hispanics' Needs

New school leads to new opportunaties for many


IRVINE, Calif. (May 7, 2012) - Ameritas College of Brandman University, offering a low-cost, high-quality college education specifically designed to respond to Latino working adults' cultural, financial, language, and lifestyle needs, launched today and will begin enrolling students for classes to start in August 2012.  Ameritas College students can earn Bachelor's degrees in Business Administration, Criminal Justice, and Psychology, as well as an Associate degree in General Education, at any of Brandman's four Inland Empire campuses located in Ontario, Palm Desert, Victorville and Moreno Valley.

"With only seven percent of Hispanics ages 25 and older in California with a Bachelor's degree*, it is clear our current system is not meeting the higher education needs of these members of our communities," said Gary Brahm, Chancellor of Brandman University. "We recognize Latino adults value time with their families, closely watch their budgets, and understand the need and benefit of having a college degree – that is why everything Ameritas College will do and provide has these values in mind and responds to these needs.” 

Ameritas College, the newest college of Brandman University, provides Hispanic working adults a college experience that meets their educational goals through a culturally- relevant, convenient, and personal approach.  From the start, bilingual counselors will work closely with students to assist them with academic goals, program options and educational financing. Ameritas allows Latino working adults to meet two life-changing objectives at one time: earn a degree and master college level English. The distinctive Dual Language English Immersion program (DLEI) sets Ameritas College apart from other higher education options. The DLEI program includes bilingual faculty and staff, personalized counseling, accelerated/flexible evening course schedules (which allow students to attend college on their own terms) and competitive pricing.

According to Sara Martinez Tucker, Ameritas College Educational Services Board Chair, former Under Secretary for the U.S. Department of Education and former CEO of the Hispanic Scholarship Fund, Ameritas College is on track to help working Hispanic adults break the cycle of under-education and gain the preparation to effectively compete in a multicultural workforce.  "We are making a college degree accessible through a combination of a dual language platform and an outstanding team of leaders experienced in serving the unique needs of Hispanic students. Whether it is a working adult looking to advance his career or an employer looking to develop and strengthen its workforce, Ameritas College brings a much needed educational option to our rapidly growing Hispanic community." 

For more information on Ameritas College visit http://ameritas.brandman.edu/. Follow Ameritas College on Facebook/AmeritasCollege and on Twitter @AmeritasCollege.

*Latinos Students and Higher Education: California Profile, March 2012, compiled by The Campaign for College Opportunity with data from The Institute for Higher Education Leadership and Policy at Sacramento State University and UCLA IDEA, UC/ACCORD.


About Brandman University
Brandman University is a private, nonprofit institution accredited by the WASC Senior College and University Commission. As part of the Chapman University System, Brandman blends a legacy of academic excellence with innovative curriculum and strong support services designed for students with busy schedules. The university offers 50+ undergraduate, graduate, credential and certificate programs across its schools of arts and sciences, business, education, nursing and health. Brandman serves 12,000 students annually with programs available online and at 26 campuses throughout California and Washington. The university’s online programs consistently rank among the top in the nation by U.S. News & World Report. www.Brandman.edu