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BBA, Marketing

Bachelor of Business Administration, Marketing

This competency-based degree program delves into all facets of integrated marketing communications, including traditional and modern advertising techniques, public relations, direct marketing, and sales promotion. Graduates will deliver quality, innovative and targeted brand messaging to consumers and stakeholders.

BBA, Information Systems Management

Bachelor of Business Administration, Information Systems Management

The Brandman MyPath programs are made up of three parts. The first involves general education curriculum in which you learn basic concepts from a variety of fields. You will then move on to the business core material that represents the Brandman BBA learning outcomes of accounting, economics and finance, business law and ethics, strategy, information technology, management, leadership and marketing. The final part of the program focuses on the emphasis of your choice.