The program prepares students to manage and lead enterprises that create value for stakeholders in a dynamic, global business environment. The Master of Business Administration with an emphasis in Marketing provides the tools necessary to understand international marketing, advertising and promotion, new product development, and market research principles.
With a unique focus on sustainability and innovation, Brandman University faculty members draw on industry experience and the latest academic research to help students integrate ethics, corporate social responsibility into decision making. Available fully online or on campus with online components, the MBA is designed for those who want a high quality education with built-in flexibility. Students may customize their program through the selection of electives. In addition to Marketing, other available emphasis areas include:
All graduate admissions options listed below require an earned baccalaureate degree from a regionally accredited institution.
Admission Grade Point Average (GPA) Requirements:
Option One – GPA required 3.00 or Higher
Option Two – GPA between 2.50 and 2.99, qualifying score on GRE, MAT or GMAT
Option Three – An earned master’s degree or higher from a regionally accredited institution
Option Four – GPA below 2.50, Portfolio
The MBA program consists of two segments. The first segment is the MBA Core consisting of 24 – 36 credits depending upon course waivers. The second segment of the MBA program consists of 12 credits of electives or a designated emphasis area.
Program Requirements (36-48 credits)
Core Requirements (24 - 36 credits, depending upon waivers):
|ACCU 602||Financial Reporting and Analysis||3|
|BUSU 610||Data Analysis for Decision Making||3|
|BUSU 620||Economic Analysis for Managers||3|
|BUSU 630||Business Process Analysis and Innovation||3|
|BUSU 650||Corporate Responsibility: Ethics and Sustainability||3|
|FINU 607||Finance Management||3|
|HRCU 645||Human Resource Systems||3|
|MKTU 605||Marketing Management||3|
|OLCU 613||Seminar in Organizational Dynamics||3|
|OLCU 615||Organization Development and Change||3|
|OLCU 632||Leadership and Innovation||3|
|BUSU 640||Business Strategy and Competitive Advantage Capstone||3|
Prior to enrolling in the MBA (BUSU 640) capstone course, all core classes must be satisfactorily completed with one exception; one core class may be taken concurrently with the capstone.
|MKTU 624||Seminar in Marketing Research||3|
|MKTU 630||Seminar in New Product Development||3|
|MKTU 635||Seminar in Advertising and Promotion||3|
|MKTU 640||Seminar in International Marketing||3|