BBA, Business Administration, Marketing

  • BBA business marketing

Bachelor of Business Administration, Marketing

Technology and globalization have drastically changed the ways businesses reach out to and communicate with consumers. To help navigate through the world of smartphone technology, social media, and unique branding opportunities, businesses rely heavily on marketing professionals. Brandman University’s bachelor’s degree in marketing prepares students for new and continued professional opportunities in today’s dynamic, global business environment through innovative and career-relevant curriculum. Available fully online or on-campus with integrated online components, the Bachelor of Business Administration with an emphasis in Marketing introduces students to principles of consumer behavior, research, international marketing, advertising and promotion strategy, and new product development. These areas of expertise give graduates competitive advantages over other candidates pursuing careers in this fast-growing field.

In addition to courses that delve into the technological and psychological aspects of marketing, students learn to analyze industry trends in order to determine and implement successful marketing strategies. They will develop valuable organizational, interpersonal and decision making skills while they learn to effectively communicate their creative visions. Brandman’s business program in marketing combines both theory and practice to ensure that students will maximize their professional potential after graduation.  Learn more about Brandman University's accounting courses, finance courses, and general business courses that are available year-round.

What Jobs Can I Get with my Degree?

Graduates with marketing degrees can find employment at many types of organizations and settings including marketing and advertising agencies, corporate marketing departments, finance and insurance firms, manufacturing firms, and retail companies. According to the Bureau of Labor Statistics, the career outlook for marketing professionals is very positive, showing growth rates that are faster than average. The demand for market research analysts, who help companies identify product appeal, target markets and price points, for example is expected to increase by 32% over the next decade [1].  Other positions gaining speed at 12% include advertising, promotions, and marketing managers [2], along with public relations specialists [3].

 Overall, the job opportunities are plentiful for business graduates who specialize in marketing and will continue to grow as companies search for new and innovative ways to market their products to consumers. If you like the idea of owning your own business and being an entrepreneur then consider getting a business entrepreneurship degree online.




Admission Requirements

Applicants intending on enrolling in this program must complete the formal application process with all required documents, which include:

  1. 12 or more transferable baccalaureate level credits or the equivalent.
  2. Completed application package. Applications are available online.
  3. Official transcripts from ALL colleges and universities attended. Only credits from regionally accredited institutions may be accepted in transfer. Failure to report any previous academic work at another college or university may be considered a violation of academic integrity.
  4. For those applying under an active military agreement with Brandman University, admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS or JST transcripts. If additional coursework from other institutions is submitted prior to admission this coursework will also be included in determining admissibility and transferability for course credit.

Graduation Requirements–Bachelor Degrees

  • A minimum of 120 credits.
  • 36 credits earned in upper- division coursework.
  • Minimum of 30 credits completed in residence at Brandman; 18 of which must be upper-division credits, 12 of which must be completed in students major.
  • A 2.0 grade point average on a 4.0 scale at Brandman and transfer work.
  • A 2.0 grade point average in all major and minor coursework. Programs may have additional grade requirements.
  • Resolution of all “I” grades.
  • LBSU 302 Information Fluency and Academic Integrity (Cannot be used as an elective in a major, minor, or certificate program)
  • LBSU 304 Liberal Arts Core Foundations- (Cannot be used as an elective in a major, minor, or certificate program)

All courses taken in the major program must be passed with a grade equivalent of “C” or higher. All required courses must be taken for a letter grade where the option exists.


Lower-Division Core Requirements

ACCU 201 Principles of Accounting I 3
ACCU 202 Principles of Accounting II 3
CSCU 200 Introduction to Computers and Data Processing 3
ECNU 201 Principles of Macroeconomics 3
ECNU 202 Principles of Microeconomics 3
MATU 203 Introduction to Statistics 3
Total Credits 18


Upper-Division Core Requirements

ACCU 360 Financial Statement Analysis 3
COMU 410 Organizational Communication 3
FINU 305 Business Finance 3
MGTU 301 Principles of Management 3
MGTU 310 Legal Environment of Business 3
MGTU 400 Global Environment of Business 3
MGTU 315 Operations Management 3
MKTU 301 Principles of Marketing 3
OLCU 350 Leadership and Professional Ethics 3
OLCU 425 Leadership in Diverse and Multicultural Organizations 3
MGTU 410 Strategic Management (Core Capstone Course) 3
Total Credits 33

Prior to enrolling in the capstone course (MGTU 410), all courses in the BBA core must be completed; one core course may be taken concurrently. Formulating and implementing strategies using content from all core classes is emphasized


Marketing Emphasis

MKTU 310 Marketing Research 3
MKTU 320 Consumer Behavior 3
MKTU 410 International Marketing 3
MKTU 420 Marketing Strategy 3
MKTU 430 New Product Development 3
MKTU 440 Advertising and Promotion Strategy 3
Select one course from Communication, Entrepreneurship, or Organizational Leadership. 3
Total Credits 21
Some programs available to California residents only
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649 South County Center Drive, Visalia, CA, 93277
2950 Buskirk Avenue, Suite 200, Walnut Creek, CA, 94597
3301 East Onstott Road, Yuba City, CA, 95991

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